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Fiona Wilson
affiliation not provided to SSRN
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Scholarly Papers (1)
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Better World Books
Harvard Business School Marketing Unit case no. 511-057
Posted: 19 Mar 2012
Michael I. Norton
, Fiona Wilson,
Jill Avery
and
Thomas J. Steenburgh
Harvard Business School - Marketing Unit,
affiliation not provided to SSRN
, Harvard Business School and University of Virginia - Darden Graduate School of Business
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