Jens Hogreve

Catholic University of Eichstaett-Ingolstadt

Auf der Schanz 49

Ingolstadt, D-85049

Germany

SCHOLARLY PAPERS

1

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512

SSRN CITATIONS

0

CROSSREF CITATIONS

5

Scholarly Papers (1)

1.

Toward a Deeper Understanding of Service Marketing: The Past, the Present, and the Future

International Journal of Research in Marketing, Vol. 28, No. 3, 2011
Number of pages: 57 Posted: 19 Mar 2011 Last Revised: 30 Jun 2011
Werner H. Kunz and Jens Hogreve
University of Massachusetts and Catholic University of Eichstaett-Ingolstadt
Downloads 512 (54,255)

Abstract:

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SService marketing, cocitation analysis, research synthesis, research trends, citation networks analysis