Siggi Gudergan

Newcastle Business School

Professor of Strategy

City Campus East – 231

Newcastle-Upon-Tyne NE1 8ST, NE1 8ST

Australia

SCHOLARLY PAPERS

9

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Scholarly Papers (9)

1.

The Link between Customer Satisfaction and Loyalty: The Moderating Role of Customer Characteristics

Journal of Strategic Marketing, 26(4), 298-317
Posted: 17 Feb 2020
affiliation not provided to SSRN, Hamburg University of Technology (TUHH), Newcastle Business School and affiliation not provided to SSRN

Abstract:

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Loyalty, satisfaction, trust, commitment, PLS-SEM, moderation

2.

Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration in Modeling Retailer Choice

Business Research, 1-28
Posted: 04 Jun 2019
Kennesaw State University, Hamburg University of Technology (TUHH), Newcastle Business School, University of the German Federal Armed Forces - Universität der Bundeswehr München and Strategic Precision

Abstract:

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Discrete choice modeling, Experiments, Structural equation modeling, Partial least squares, Path modeling

3.

Enhancing Loyalty: When Improving Consumer Satisfaction and Delight Matters

Journal of Business Research, 94, 18-27 (2019)
Posted: 04 Jun 2019
Dennis Ahrholdt, Siggi Gudergan and Christian M. Ringle
HSBA Hamburg School of Business Administration, Newcastle Business School and Hamburg University of Technology (TUHH)

Abstract:

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Delight, Satisfaction, Loyalty, Prior consumption experience, PLS-SEM, Nonlinear effects

4.

Partial Least Squares Structural Equation Modeling in HRM Research

The International Journal of Human Resource Management, Forthcoming
Posted: 03 Mar 2018
Hamburg University of Technology (TUHH), Otto-von-Guericke-Universität Magdeburg, Independent and Newcastle Business School

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Partial least squares, structural equation modeling, PLS-SEM, HRM, guidelines, review

5.

Enhancing Service Loyalty: The Roles of Delight, Satisfaction, and Service Quality

Journal of Travel Research, Vol. 56, No. 4, pp. 436-450, 2017
Posted: 13 Jun 2017
Dennis Ahrholdt, Siggi Gudergan and Christian M. Ringle
HSBA Hamburg School of Business Administration, Newcastle Business School and Hamburg University of Technology (TUHH)

Abstract:

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Loyalty, Delight, Satisfaction, Quality, Experience, PLS Path Modeling

6.

Using Cultural Archetypes in Cross-Cultural Management Studies

Journal of International Management, Vol. 22, No. 1, pp. 63-83, 2016
Posted: 13 Jun 2017
Technical University Hamburg-Harburg (TUHH), University of Hamburg - Faculty of Economics and Business Administration, Otto-von-Guericke-University Magdeburg, Newcastle Business School, Hamburg University of Technology (TUHH) and Leuphana University of Lueneburg

Abstract:

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Culture, Cross-cultural, Measurement, Archetype, Entrepreneurship

7.

Estimation Issues with PLS and CBSEM: Where the Bias Lies!

Journal of Business Research, Vol. 69, No. 10, 2016
Posted: 13 Jun 2017
Otto-von-Guericke-Universität Magdeburg, Kennesaw State University, Hamburg University of Technology (TUHH), Technical University Hamburg-Harburg (TUHH) and Newcastle Business School

Abstract:

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Common factor models, Composite models, Reflective measurement, Formative measurement, Structural equation modeling, Partial least squares

8.

Guidelines for Treating Unobserved Heterogeneity in Tourism Research: A Comment on Marques and Reis (2015)

Annals of Tourism Research, Vol. 57, pp. 279-284, 2016
Posted: 13 Jun 2017
Marko Sarstedt, Christian M. Ringle and Siggi Gudergan
Otto-von-Guericke-Universität Magdeburg, Hamburg University of Technology (TUHH) and Newcastle Business School

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9.

Confirmatory Tetrad Analysis in PLS Path Modeling

Journal of Business Research, Vol. 61, No. 12, 2008, pp. 1238-1249
Posted: 17 Nov 2012 Last Revised: 04 Mar 2013
Newcastle Business School, Hamburg University of Technology (TUHH), Independent and Independent

Abstract:

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formative, measurement model, partial least squares, path modeling, PLS, reflective, statistical test, SEM, structural equation modeling