Ann Kronrod

Massachusetts Institute of Technology (MIT) - Sloan School of Management

PostDoctoral Fellow

100 Main Street

E62-416

Cambridge, MA 02142

United States

http://https://sites.google.com/site/kronrodann/

SCHOLARLY PAPERS

2

DOWNLOADS

140

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Tastlé-Nestlé, Toogle-Google: The Effects of Similarity to Familiar Brand Names in Brand Name Innovation

HEC Paris Research Paper No. MKG-2015-1121
Number of pages: 36 Posted: 25 Nov 2015
Ann Kronrod and Tina M. Lowrey
Massachusetts Institute of Technology (MIT) - Sloan School of Management and HEC Paris - Marketing
Downloads 140 (240,124)

Abstract:

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Brand name, Branding, Brand attitudes, Similarity, Familiarity, Innovation

2.

Go Green! Should Environmental Messages Be So Assertive?

Posted: 01 Apr 2011 Last Revised: 27 Mar 2012
Ann Kronrod, Amir Grinstein and Luc Wathieu
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business

Abstract:

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Persuasion, Assertive Language, Issue Importance, Environmental Marketing, Demarketing, Social Marketing