Sameer Mathur

McGill University - Desautels Faculty of Management

1001 Sherbrooke St. West

Montreal, Quebec H3A1G5 H3A 2M1

Canada

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Scholarly Papers (1)

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The Impact of Product Substitution and Retail Capacity on the Timing and Depth of Price Promotions: Theory and Evidence

Number of pages: 39 Posted: 25 Nov 2011
M. Gumus, Philip Kaminsky and Sameer Mathur
McGill University - Desautels Faculty of Management, University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR) and McGill University - Desautels Faculty of Management
Downloads 207 (148,065)

Abstract:

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Promotions, Pricing, Retailing