Qiang Liu

Purdue University - Krannert School of Management

Assistant Professor

1310 Krannert Building

West Lafayette, IN 47907-1310

United States

SCHOLARLY PAPERS

7

DOWNLOADS
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Top 30,155

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1,131

CITATIONS
Rank 45,207

SSRN RANKINGS

Top 45,207

in Total Papers Citations

3

Scholarly Papers (7)

1.

The Impact of Direct-to-Consumer Advertising of Prescription Drugs on Physician Visits and Drug Requests: Empirical Findings and Public Policy Implications

International Journal of Research in Marketing, Forthcoming, Johnson School Research Paper Series No. 26-11
Number of pages: 40 Posted: 11 Apr 2011 Last Revised: 19 Sep 2014
Qiang Liu and Sachin Gupta
Purdue University - Krannert School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 231 (91,044)
Citation 2

Abstract:

advertising, pharmaceuticals, health care, DTCA, econometrics

2.

A Micro-level Diffusion Model for New Drug Adoption

Journal of Product Innovation Management, Forthcoming, Johnson School Research Paper Series No. 25-2011
Number of pages: 31 Posted: 05 Apr 2011 Last Revised: 16 Sep 2012
Qiang Liu and Sachin Gupta
Purdue University - Krannert School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 181 (117,417)

Abstract:

3.

The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

Liu, Q., Steenburgh, T. J., and Gupta, S. (2015). The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. Marketing Science, vol. 34 (1), 144-159. , Darden Business School Working Paper No. 1923329, Harvard Business School Marketing Unit Working Paper No. 12-012
Number of pages: 44 Posted: 06 Sep 2011 Last Revised: 30 Nov 2015
Purdue University - Krannert School of Management, University of Virginia - Darden Graduate School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 141 (129,174)
Citation 1

Abstract:

Choice Models, Invariant Proportion of Substitution, Random Coefficient Logit, Generalized Extreme Value, Spillover

4.

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Management Science, 62(8), 2321-2340, 2016
Number of pages: 44 Posted: 03 Sep 2013 Last Revised: 10 Aug 2016
Purdue University - Krannert School of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of North Carolina Kenan-Flagler Business School and University of Connecticut
Downloads 110 (124,780)

Abstract:

pharmaceutical marketing, detailing competition, dynamic oligopoly game, dynamic programming, detailing cost, restrictions on detailing, regulation

5.

Promotion Spillovers: Drug Detailing in Combination Therapy

Marketing Science, Forthcoming
Number of pages: 58 Posted: 08 Mar 2014 Last Revised: 29 Jul 2016
University of Connecticut, Purdue University - Krannert School of Management and University of Chicago
Downloads 90 (121,874)

Abstract:

pharmaceutical marketing; combination therapy; spillover; free riding; dynamic oligopoly game

6.

Ask Your Doctor if this Product is Right for You: A Bayesian Zero-Inflated Multinomial Joint Model for Patient Drug Requests and Physician Prescriptions

IIM Bangalore Research Paper No. 526
Number of pages: 48 Posted: 09 Nov 2016 Last Revised: 24 Feb 2017
Bhuvanesh Pareek, Qiang Liu and Pulak Ghosh
Indian Institute of Management (IIM), Indore, Purdue University - Krannert School of Management and Indian Institute of Management (IIMB), Bangalore
Downloads 16 (446,084)

Abstract:

zero-inated, Bayesian, multinomial Logit, patient requests, physician prescriptions, pharmaceutical market

7.

'See Your Doctor': The Impact of Direct-to-Consumer Advertising on Patients with Different Affliction Levels

Number of pages: 22 Posted: 10 Oct 2015 Last Revised: 29 Jun 2016
Purdue University - Krannert School of Management, University of Connecticut and Purdue University
Downloads 0 (258,240)

Abstract:

pharmaceuticals, consumer involvement, direct-to-consumer advertising, DTCA, medium, patient flow, health care