Qiang Liu

Mitchell E. Daniels, Jr School of Business, Purdue University

403 Mitch Daniels Blvd.

West Lafayette, IN 47907

United States

  • Mitchell E. Daniels, Jr School of Business, Purdue University

SCHOLARLY PAPERS

15

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3,170

SSRN CITATIONS
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Top 23,975

in Total Papers Citations

41

CROSSREF CITATIONS

12

Scholarly Papers (15)

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1.

Promotion Spillovers: Drug Detailing in Combination Therapy

Marketing Science, Forthcoming
Number of pages: 58 Posted: 08 Mar 2014 Last Revised: 29 Jul 2016
Hongju Liu, Qiang Liu and Pradeep K. Chintagunta
Peking University - Guanghua School of Management, Mitchell E. Daniels, Jr School of Business, Purdue University and University of Chicago
Downloads 429 (132,864)
Citation 3

Abstract:

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pharmaceutical marketing; combination therapy; spillover; free riding; dynamic oligopoly game

2.

Structural Models of the Prescription Drug Market

Published in Foundations and Trends® in Marketing, vol.13(1), pp.1-76, 2019. DOI: 10.1561/1700000050., Johns Hopkins Carey Business School Research Paper No. 19-01
Number of pages: 76 Posted: 01 Apr 2019 Last Revised: 10 Apr 2020
Andrew T. Ching, Manuel Hermosilla and Qiang Liu
Johns Hopkins University - Carey Business School, Johns Hopkins University - Carey Business School and Mitchell E. Daniels, Jr School of Business, Purdue University
Downloads 361 (161,568)
Citation 2

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Structural Models, Pharmaceutical Industry, Prescription Drugs, Detailing, Direct-to-consumer Advertising, Clinical Trials, Publicity

3.

The Impact of Direct-to-Consumer Advertising of Prescription Drugs on Physician Visits and Drug Requests: Empirical Findings and Public Policy Implications

International Journal of Research in Marketing, Forthcoming, Johnson School Research Paper Series No. 26-11
Number of pages: 40 Posted: 11 Apr 2011 Last Revised: 19 Sep 2014
Qiang Liu and Sachin Gupta
Mitchell E. Daniels, Jr School of Business, Purdue University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 359 (162,512)
Citation 4

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advertising, pharmaceuticals, health care, DTCA, econometrics

4.

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Management Science, 62(8), 2321-2340, 2016
Number of pages: 44 Posted: 03 Sep 2013 Last Revised: 10 Aug 2016
Qiang Liu, Sachin Gupta, Sriram Venkataraman and Hongju Liu
Mitchell E. Daniels, Jr School of Business, Purdue University, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Peking University - Guanghua School of Management
Downloads 321 (183,285)
Citation 15

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pharmaceutical marketing, detailing competition, dynamic oligopoly game, dynamic programming, detailing cost, restrictions on detailing, regulation

5.

The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

Liu, Q., Steenburgh, T. J., and Gupta, S. (2015). The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. Marketing Science, vol. 34 (1), 144-159. , Darden Business School Working Paper No. 1923329, Harvard Business School Marketing Unit Working Paper No. 12-012
Number of pages: 44 Posted: 06 Sep 2011 Last Revised: 30 Nov 2015
Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Mitchell E. Daniels, Jr School of Business, Purdue University, University of Virginia - Darden Graduate School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 278 (213,044)
Citation 9

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Choice Models, Invariant Proportion of Substitution, Random Coefficient Logit, Generalized Extreme Value, Spillover

6.

A Micro-level Diffusion Model for New Drug Adoption

Journal of Product Innovation Management, Forthcoming, Johnson School Research Paper Series No. 25-2011
Number of pages: 31 Posted: 05 Apr 2011 Last Revised: 16 Sep 2012
Qiang Liu and Sachin Gupta
Mitchell E. Daniels, Jr School of Business, Purdue University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 270 (219,527)

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7.

'See Your Doctor': The Impact of Direct-to-Consumer Advertising on Patients with Different Affliction Levels

Number of pages: 22 Posted: 10 Oct 2015 Last Revised: 12 Mar 2020
Qiang Liu, Hongju Liu and Manohar U. Kalwani
Mitchell E. Daniels, Jr School of Business, Purdue University, Peking University - Guanghua School of Management and Purdue University
Downloads 214 (274,895)
Citation 2

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pharmaceuticals, consumer involvement, direct-to-consumer advertising, DTCA, medium, patient flow, health care

8.

Ask Your Doctor Whether This Product Is Right for You: A Bayesian Joint Model for Patient Drug Requests and Physician Prescriptions

Journal of the Royal Statistical Society: Series A, Forthcoming, IIM Bangalore Research Paper No. 526
Number of pages: 46 Posted: 09 Nov 2016 Last Revised: 07 Apr 2020
Bhuvanesh Pareek, Qiang Liu and Pulak Ghosh
Indian Institute of Management (IIM), Indore, Mitchell E. Daniels, Jr School of Business, Purdue University and Indian Institute of Management (IIMB), Bangalore
Downloads 193 (302,252)
Citation 2

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Zero-inflated, Bayesian joint model, Health care, DTCA, Advertising, Doctor patient interaction

9.

Predicting Rare Disease Physicians: A Factor Graph Model for Imbalanced Classification in Markets with Relational Data

Number of pages: 45 Posted: 26 Mar 2020 Last Revised: 21 Jun 2023
Yong Cai, Qiang Liu, Chao Shi, Yunlong Wang and Fan Zhang
Advanced Analytics, Mitchell E. Daniels, Jr School of Business, Purdue University, Shanghai University of Finance and Economics, Advanced Analytics at IQVIA and Advanced Analytics at IQVIA
Downloads 184 (315,435)

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factor graph, relational machine learning, healthcare, database marketing, rare disease, imbalanced classes

10.

Donors, Buyers, and Information Disclosure in Crowdfunding Markets: A Case of Platform Split-up

Number of pages: 50 Posted: 07 Jan 2021 Last Revised: 12 Sep 2022
Lu Yan, Qiang Liu and Ting Zhu
Hong Kong Polytechnic University, Mitchell E. Daniels, Jr School of Business, Purdue University and Purdue University - Krannert School of Management
Downloads 160 (356,465)

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platform specialization, crowdfunding, information asymmetry, donors, buyers, information disclosure

11.

Comparative Advertising and Marketing Communication: The Case of Drug Detailing

Number of pages: 53 Posted: 10 Aug 2021 Last Revised: 08 Jun 2023
Qiang Liu, Yanlai Chu, Ho-Jung Yoon and Hongju Liu
Mitchell E. Daniels, Jr School of Business, Purdue University, Renmin Business School, Renmin University of China, Sejong University - School of Business and Peking University - Guanghua School of Management
Downloads 152 (372,006)

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pharmaceutical marketing, comparative advertising, detailing, Bayesian estimation, generic drugs

12.

The Impact of Expanding Public Health Insurance on Market-based Insurance Premiums: Roles of Risk-Pool Composition and Size

Number of pages: 47 Posted: 23 Nov 2021 Last Revised: 31 Jan 2022
Qiang Liu, Ming Lei and Ting Zhu
Mitchell E. Daniels, Jr School of Business, Purdue University, Purdue University - Krannert School of Management and Purdue University - Krannert School of Management
Downloads 139 (399,578)

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ACA, Medicaid expansion, Marketplace, health insurance, health care marketing, public policy

13.

Alleles of State Dependence on Digital Platforms: A Dynamic Path to Purchase with Variety Seeking and Inertia

Number of pages: 31 Posted: 06 Mar 2024
Yanlai Chu, Hongju Liu, Qiang Liu and Xinxin Li
Renmin Business School, Renmin University of China, Peking University - Guanghua School of Management, Mitchell E. Daniels, Jr School of Business, Purdue University and University of Connecticut - Department of Operations & Information Management
Downloads 55 (710,501)

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Variety Seeking; Inertia; Digital Platforms; Consideration Set; State Dependence; Path to Purchase; Purchase Funnel

14.

Crowdfunding Project Design: Optimal Product Menu and Funding Target

Accepted at Production and Operations Management
Number of pages: 32 Posted: 18 May 2021
Qiang Liu, Xiaofeng Liu and Subramanian Balachander
Mitchell E. Daniels, Jr School of Business, Purdue University, ZUEL and University of California, Riverside - School of Business Administration
Downloads 55 (710,501)
Citation 2

Abstract:

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crowdfunding, product line design, price discrimination, funding target

15.

Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening

Journal of Marketing Research (Forthcoming)
Posted: 08 Jul 2021
Chen Zhou, Manpreet Gill and Qiang Liu
University of South Carolina, University of South Carolina - Department of Marketing and Mitchell E. Daniels, Jr School of Business, Purdue University

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crowd screening, service employee empowerment, crowdfunding offline outcomes, K-12 education, education crowdfunding