Upender Subramanian

University of Texas at Dallas - Naveen Jindal School of Management

Assistant Professor

Dallas, TX

United States

  • University of Texas at Dallas - Naveen Jindal School of Management

SCHOLARLY PAPERS

14

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SSRN CITATIONS
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Top 14,268

in Total Papers Citations

78

CROSSREF CITATIONS

15

Scholarly Papers (14)

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1.

Your Uber Is Arriving: Managing Independent Workers through Surge Pricing, Forecast Communication and Worker Incentives

Management Science, Feb 2019
Number of pages: 49 Posted: 10 Jan 2017 Last Revised: 24 Nov 2019
Harish Guda and Upender Subramanian
Arizona State University and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 1,038 (36,347)
Citation 61

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Demand Throttling, Forecast Sharing, Gig Economy, On-Demand Economy, Peer-to-peer Platforms, Signaling, Spatial Pricing, Surge Pricing

2.

Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust and Trustworthiness?

Management Science, Articles in Advance, pp 1-20, 2017
Number of pages: 20 Posted: 19 Feb 2015 Last Revised: 14 Oct 2017
Özalp Özer, Upender Subramanian and Yu Wang
Amazon, Supply Chain Optimization Technologies, University of Texas at Dallas - Naveen Jindal School of Management and California State University, Long Beach
Downloads 522 (90,250)
Citation 5

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Advice, Behavioral Economics, Delegation, Distribution Channel, Experimental Economics, Information Sharing, Trust

3.

Customer Value-Based Management: Competitive Implications

Number of pages: 97 Posted: 31 Mar 2011
Upender Subramanian, Jagmohan S. Raju and Z. John Zhang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 400 (123,737)
Citation 5

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Competitive Strategy, Customer Relationship Management, Game Theory

4.

A Theory of Social Coupons

Number of pages: 51 Posted: 12 Jul 2012 Last Revised: 19 Jul 2012
Upender Subramanian
University of Texas at Dallas - Naveen Jindal School of Management
Downloads 350 (143,648)
Citation 7

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daily deals, social coupons, pricing, promotions, observational learning

5.

Are We Strategically Naïve or Guided by Trust and Trustworthiness in Cheap-Talk Communication?

Management Science, Forthcoming
Number of pages: 54 Posted: 09 Jul 2020 Last Revised: 02 Dec 2020
Xiaolin Li, Özalp Özer and Upender Subramanian
LSE- Department of Management, Amazon, Supply Chain Optimization Technologies and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 242 (210,159)
Citation 3

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Behavioral Economics, Bounded Rationality, Cheap Talk, Level-k Thinking, Trust, Trustworthiness

6.

Ad-Blockers and Limited Ad-Blocking

Number of pages: 58 Posted: 25 Oct 2019 Last Revised: 01 Apr 2021
Upender Subramanian and Mohammad Zia
University of Texas at Dallas - Naveen Jindal School of Management and Chapman University
Downloads 212 (238,413)

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Ad-blockers, Limited Ad-blocking, Online Advertising, Game Theory

7.

Retail Buyer and Manufacturer Kickback

Number of pages: 49 Posted: 13 Aug 2018 Last Revised: 18 May 2021
Upender Subramanian and Z. John Zhang
University of Texas at Dallas - Naveen Jindal School of Management and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 196 (256,111)

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Bayesian Persuasion, Channel Conflict, Distribution Channel, Kickback, Retail Buyers, Game Theory

8.

Platforms: A Multiplicity of Research Opportunities

Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33, Simon Business School Working Paper No. FR 15-15
Number of pages: 21 Posted: 24 Mar 2015 Last Revised: 02 Aug 2015
S. Sriram, Puneet Manchanda, Mercedes Esteban-Bravo, Junhong Chu, Liye Ma, Minjae Song, Scott Shriver and Upender Subramanian
The Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business, Universidad Carlos III de Madrid, HKU Business School, Carnegie Mellon University - David A. Tepper School of Business, The Brattle Group, University of Colorado at Boulder - Department of Marketing and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 196 (256,111)
Citation 5

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Platforms, Two-sided Markets, Internet Commerce, Simultaneity

9.

Strategic Implications of Acquiring Information in a Distribution Channel

Number of pages: 46 Posted: 21 Jan 2016
Upender Subramanian
University of Texas at Dallas - Naveen Jindal School of Management
Downloads 194 (258,432)

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Distribution Channels, Game Theory, Information Acquisition, Perfect Bayesian Equilibrium

10.

The Informational Role of Buyback Contracts

Management Science, Forthcoming
Number of pages: 78 Posted: 11 May 2018 Last Revised: 01 Dec 2020
Shouqiang Wang, Haresh Gurnani and Upender Subramanian
University of Texas at Dallas - Naveen Jindal School of Management, Stony Brook University and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 168 (293,302)
Citation 2

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Buyback Contract, Distribution Channel, Game Theory, Inventory, Returns, Signaling

11.

Strategic Value of High-Cost Customers: Online Appendix

Management Science, Forthcoming
Number of pages: 16 Posted: 03 Sep 2013
Upender Subramanian
University of Texas at Dallas - Naveen Jindal School of Management
Downloads 90 (466,987)
Citation 3

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Competitive Strategy, Customer Lifetime Value, Customer Profitability, Customer Relationship Management, Dynamic Competition, Price Discrimination, Game Theory

12.

Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites

Management Science 2016 (Forthcoming)
Posted: 23 Aug 2014 Last Revised: 02 Jun 2017
Upender Subramanian and Ram C. Rao
University of Texas at Dallas - Naveen Jindal School of Management and The University of Texas at Dallas, Naveen Jindal School of Management

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Customer Acquisition, Daily Deals, Observational Learning, Online Intermediaries, Promotions, Signaling, Strongly Undefeated Perfect Bayesian Equilibrium, Two-sided Market

13.

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis

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Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis

Marketing Science, Mar/Apr2013, Vol. 32 Issue 2, p246
Posted: 09 Sep 2012 Last Revised: 12 Nov 2013
Upender Subramanian, Jagmohan S. Raju and Z. John Zhang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

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Competitive Strategy, Distribution Channel, Exclusive Arrangements, Game Theory, Raising Rival's Costs, Wireless Network Neutrality

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis

Marketing Science, Vol. 32, No. 2, 2013; pp. 246-270; DOI: 10.1287/mksc.1120.0752
Posted: 13 Nov 2013
Upender Subramanian, Jagmohan S. Raju and Z. John Zhang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

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competitive strategy, distribution channel, exclusive arrangements, game theory, raising rival's costs, wireless network neutrality

14.

Competitive Consequences of Using a Category Captain

Management Science, Vol. 56, No. 10, pp. 1739-1765, 2010
Posted: 19 Sep 2011 Last Revised: 05 Apr 2012
Upender Subramanian, Jagmohan S. Raju, Sanjay K. Dhar and Yusong Wang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department, University of Chicago - Marketing Management and Fudan University - School of Management

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category management, delegation, distribution channels, retailing, suppy chain collaboration