Upender Subramanian

University of Texas at Dallas - Naveen Jindal School of Management

Assistant Professor

Dallas, TX

United States

SCHOLARLY PAPERS

12

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CITATIONS
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Top 26,837

in Total Papers Citations

22

Scholarly Papers (12)

1.

Your Uber Is Arriving: Managing On-Demand Workers through Surge Pricing, Forecast Communication and Worker Incentives

Management Science, Forthcoming
Number of pages: 49 Posted: 10 Jan 2017 Last Revised: 19 Apr 2018
Harish Guda and Upender Subramanian
Arizona State University and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 688 (36,344)
Citation 14

Abstract:

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Demand Throttling, Forecast Sharing, Gig Economy, On-Demand Economy, Peer-to-peer Platforms, Signaling, Spatial Pricing, Surge Pricing

2.

Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust and Trustworthiness?

Management Science, Articles in Advance, pp 1-20, 2017
Number of pages: 20 Posted: 19 Feb 2015 Last Revised: 14 Oct 2017
Özalp Özer, Upender Subramanian and Yu Wang
Jindal School of Management - The University of Texas at Dallas, University of Texas at Dallas - Naveen Jindal School of Management and California State University, Long Beach
Downloads 465 (60,296)

Abstract:

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Advice, Behavioral Economics, Delegation, Distribution Channel, Experimental Economics, Information Sharing, Trust

3.

Customer Value-Based Management: Competitive Implications

Number of pages: 97 Posted: 31 Mar 2011
Upender Subramanian, Jagmohan S. Raju and Z. John Zhang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 295 (102,073)
Citation 1

Abstract:

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Competitive Strategy, Customer Relationship Management, Game Theory

4.

A Theory of Social Coupons

Number of pages: 51 Posted: 12 Jul 2012 Last Revised: 19 Jul 2012
Upender Subramanian
University of Texas at Dallas - Naveen Jindal School of Management
Downloads 247 (122,995)
Citation 5

Abstract:

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daily deals, social coupons, pricing, promotions, observational learning

5.

Platforms: A Multiplicity of Research Opportunities

Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33, Simon Business School Working Paper No. FR 15-15
Number of pages: 21 Posted: 24 Mar 2015 Last Revised: 02 Aug 2015
The Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business, Universidad Carlos III de Madrid, NUS Business School, Carnegie Mellon University - David A. Tepper School of Business, Bates White Economic Consulting, Columbia Business School - Marketing and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 131 (216,941)

Abstract:

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Platforms, Two-sided Markets, Internet Commerce, Simultaneity

6.

Strategic Implications of Acquiring Information in a Distribution Channel

Number of pages: 46 Posted: 21 Jan 2016
Upender Subramanian
University of Texas at Dallas - Naveen Jindal School of Management
Downloads 127 (222,075)

Abstract:

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Distribution Channels, Game Theory, Information Acquisition, Perfect Bayesian Equilibrium

7.

Strategic Value of High-Cost Customers: Online Appendix

Management Science, Forthcoming
Number of pages: 16 Posted: 03 Sep 2013
Upender Subramanian
University of Texas at Dallas - Naveen Jindal School of Management
Downloads 67 (335,437)
Citation 1

Abstract:

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Competitive Strategy, Customer Lifetime Value, Customer Profitability, Customer Relationship Management, Dynamic Competition, Price Discrimination, Game Theory

8.

The Informational Content of Buyback Contracts

Number of pages: 58 Posted: 11 May 2018
Shouqiang Wang, Haresh Gurnani and Upender Subramanian
University of Texas at Dallas - Naveen Jindal School of Management, Wake Forest University School of Business and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 56 (366,940)

Abstract:

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Buyback contract, Distribution Channel, Game Theory, Inventory, Returns, Signaling

9.

A Theory of Conventional Channel with Kickbacks

Number of pages: 44 Posted: 13 Aug 2018
Upender Subramanian and Z. John Zhang
University of Texas at Dallas - Naveen Jindal School of Management and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 49 (389,626)

Abstract:

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Channel Conflict, Delegation, Distribution Channel, Kickback, Retail Buyers, Game Theory

10.

Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites

Management Science 2016 (Forthcoming)
Posted: 23 Aug 2014 Last Revised: 02 Jun 2017
Upender Subramanian and Ram C. Rao
University of Texas at Dallas - Naveen Jindal School of Management and The University of Texas at Dallas, Naveen Jindal School of Management

Abstract:

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Customer Acquisition, Daily Deals, Observational Learning, Online Intermediaries, Promotions, Signaling, Strongly Undefeated Perfect Bayesian Equilibrium, Two-sided Market

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis

Marketing Science, Mar/Apr2013, Vol. 32 Issue 2, p246
Posted: 09 Sep 2012 Last Revised: 12 Nov 2013
Upender Subramanian, Jagmohan S. Raju and Z. John Zhang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

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Competitive Strategy, Distribution Channel, Exclusive Arrangements, Game Theory, Raising Rival's Costs, Wireless Network Neutrality

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis

Marketing Science, Vol. 32, No. 2, 2013; pp. 246-270; DOI: 10.1287/mksc.1120.0752
Posted: 13 Nov 2013
Upender Subramanian, Jagmohan S. Raju and Z. John Zhang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

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competitive strategy, distribution channel, exclusive arrangements, game theory, raising rival's costs, wireless network neutrality

12.

Competitive Consequences of Using a Category Captain

Management Science, Vol. 56, No. 10, pp. 1739-1765, 2010
Posted: 19 Sep 2011 Last Revised: 05 Apr 2012
Upender Subramanian, Jagmohan S. Raju, Sanjay K. Dhar and Yusong Wang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department, University of Chicago - Marketing Management and Fudan University - School of Management

Abstract:

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category management, delegation, distribution channels, retailing, suppy chain collaboration