Author Page for Barak Libai

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16

Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017

Eva Ascarza, Scott Neslin, Oded Netzer, Zachery Anderson, Peter Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David Neal, Foster Provost and Rom Y. Schrift

Harvard Business School, Dartmouth College - Tuck School of Business, Columbia University - Columbia Business School, Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard University - Business School (HBS), London Business School, Rotterdam School of Management, Erasmus University Rotterdam, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and Kelley School of Business, Indiana University

Downloads 788 (55,204)

Citation 6

Abstract:

2.

On the Monetization of Mobile Apps

Number of pages: 56 Posted: 29 Jan 2019

Gil Appel, Barak Libai, Eitan Muller and Ron Shachar

The George Washington University, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, New York University (NYU) - Department of Marketing and Reichman University

Downloads 482 (102,964)

Citation 13

Abstract:

3.

The Rise and Fall of Influencers: Evidence from Social Trading

Number of pages: 45 Posted: 18 Feb 2021

Verena Schoenmueller, Barak Libai and Shimon Kogan

ESADE Business School, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Reichman University - Arison School of Business

Downloads 429 (118,104)

Citation 1

Abstract:

4.

Growth, Popularity, and the Long Tail: Evidence from Digital Markets

NYU Stern School of Business

Number of pages: 61 Posted: 15 Oct 2019

Gil Appel, Barak Libai and Eitan Muller

The George Washington University, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and New York University (NYU) - Department of Marketing

Downloads 139 (354,198)

Citation 1

Barak Libai

Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship

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Scholarly Papers (4)

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Abstract:

On the Monetization of Mobile Apps

Abstract:

The Rise and Fall of Influencers: Evidence from Social Trading

Abstract:

Growth, Popularity, and the Long Tail: Evidence from Digital Markets

Abstract: