Barak Libai

Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship

P.O. Box 167

Herzliya, 46150

Israel

SCHOLARLY PAPERS

2

DOWNLOADS

328

CITATIONS

0

Scholarly Papers (2)

1.

Stickiness and the Monetization of Apps

Number of pages: 50 Posted: 28 Aug 2015 Last Revised: 22 Sep 2016
Gil Appel, Barak Libai, Eitan Muller and Ron Shachar
University of Southern California - Marshall School of Business, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, New York University (NYU) - Department of Marketing and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 17 (167,328)

Abstract:

advertising; freemium; mobile apps; online strategy; pricing; retention; stickiness

2.

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017
Columbia Business School - Marketing, Tuck School of Business at Dartmouth, Columbia Business School - Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard Business School, London Business School, Tilburg University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and University of Pennsylvania - The Wharton School
Downloads 0 (130,696)

Abstract: