Barak Libai

Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship

P.O. Box 167

Herzliya, 46150

Israel

SCHOLARLY PAPERS

4

DOWNLOADS
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Top 43,888

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1,229

SSRN CITATIONS
Rank 48,995

SSRN RANKINGS

Top 48,995

in Total Papers Citations

12

CROSSREF CITATIONS

1

Scholarly Papers (4)

1.

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017
Harvard Business School, Dartmouth College - Tuck School of Business, Columbia Business School - Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard University - Business School (HBS), London Business School, Rotterdam School of Management, Erasmus University Rotterdam, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and Kelley School of Business, Indiana University
Downloads 665 (47,059)
Citation 6

Abstract:

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2.

On the Monetization of Mobile Apps

Number of pages: 56 Posted: 29 Jan 2019
Gil Appel, Barak Libai, Eitan Muller and Ron Shachar
The George Washington University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, New York University (NYU) - Department of Marketing and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 418 (83,947)
Citation 8

Abstract:

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advertising; freemium; mobile apps; online strategy; pricing; retention; satiation

3.

The Rise and Fall of Influencers: Evidence from Social Trading

Number of pages: 45 Posted: 18 Feb 2021
Università Bocconi, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and IDC Herzliya - Arison School of Business
Downloads 84 (350,618)

Abstract:

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churn; customer relationships; diffusion of innovations; followers; influencers

4.

Growth, Popularity, and the Long Tail: Evidence from Digital Markets

NYU Stern School of Business
Number of pages: 61 Posted: 15 Oct 2019
Gil Appel, Barak Libai and Eitan Muller
The George Washington University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and New York University (NYU) - Department of Marketing
Downloads 62 (414,581)
Citation 1

Abstract:

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diffusion of innovations, digital products, long tail, product life cycle, social influence