Amit Kumar

Bournemouth University Business School

Research Fellow

Fern Barrow

Poole BH12 5BB, Dorset

United Kingdom

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Celebrity Endorsements and Its Impact on Consumer Buying Behaviour

Number of pages: 133 Posted: 04 Apr 2011

Amit Kumar

Bournemouth University Business School

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Amit Kumar

Bournemouth University Business School

Research Fellow

1

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Scholarly Papers (1)

Celebrity Endorsements and Its Impact on Consumer Buying Behaviour

Abstract: