Amit Kumar

Bournemouth University Business School

Research Fellow

Fern Barrow

Poole BH12 5BB, Dorset

United Kingdom

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Celebrity Endorsements and Its Impact on Consumer Buying Behaviour

Number of pages: 133 Posted: 04 Apr 2011
Amit Kumar
Bournemouth University Business School
Downloads 5,748 (1,138)

Abstract:

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Celebrity endorsement, Celebrity India, Consumer behaviour, Buying behaviour, Endorsements