Rajendra K. Srivastava

Singapore Management University - Lee Kong Chian School of Business

469 Bukit Timah Road

Singapore 912409

Singapore

  • Singapore Management University - Lee Kong Chian School of Business

SCHOLARLY PAPERS

6

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219

SSRN CITATIONS
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6

CROSSREF CITATIONS

18

Scholarly Papers (6)

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1.

Applying Latent Trait Analysis in the Evaluation of Prospects For Cross-Selling of Financial Services

International Journal of Research in Marketing 8 (1991) 329-349
Number of pages: 21 Posted: 25 Apr 2014
Wagner A. Kamakura, Sridhar N. Ramaswami and Rajendra K. Srivastava
Rice University, Iowa State University - Department of Management and Marketing and Singapore Management University - Lee Kong Chian School of Business
Downloads 147 (303,773)
Citation 6

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2.

Impact of Component Supplier Branding on Profitability

Worm, S., & Srivastava, R. K. (2014). Impact of component supplier branding on profitability. International Journal of Research in Marketing, 31(4), 409-424.
Number of pages: 49 Posted: 24 Mar 2017
Stefan Worm and Rajendra K. Srivastava
BI Norwegian Business School and Singapore Management University - Lee Kong Chian School of Business
Downloads 39 (645,355)

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Business-to-business brands, Ingredient branding, Component supplier branding, Brand performance, Financial performance

3.

Predicting Choice Shares Under Conditions of Brand Interdependence

JourTUJl of Marketmg Research Vol XXI (November 1984), 420-34
Number of pages: 15 Posted: 12 Jun 2020
Wagner A. Kamakura and Rajendra K. Srivastava
Rice University and Singapore Management University - Lee Kong Chian School of Business
Downloads 25 (738,508)

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4.

An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences

MARKETING SCIENCE Vol. S, No 3, Summer 1986
Number of pages: 21 Posted: 26 Apr 2014
Wagner A. Kamakura and Rajendra K. Srivastava
Rice University and Singapore Management University - Lee Kong Chian School of Business
Downloads 8 (883,998)

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Choice Models, Multinomial Probit, Consumer Preferences

5.

Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics

Journal of International Business Studies, Forthcoming
Posted: 13 Dec 2014
S. Cem Bahadir, Sundar G. Bharadwaj and Rajendra K. Srivastava
University of North Carolina at Greensboro, University of Georgia--Terry School of Business and Singapore Management University - Lee Kong Chian School of Business

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international marketing strategy, brand sales, performance, hierarchical linear model, emerging markets, marketing mix elasticity

6.

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

Journal of Marketing, Vol. 72, pp. 49-64, November 2008
Posted: 10 Apr 2011
S. Cem Bahadir, Sundar G. Bharadwaj and Rajendra K. Srivastava
University of North Carolina at Greensboro, University of Georgia--Terry School of Business and Singapore Management University - Lee Kong Chian School of Business

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brand valuation, brand equity, marketing capability, brand portfolio, mergers and acquisitions