Steve Baron

University of Liverpool - Management School (ULMS)

Chatham Street

Liverpool, L69 7ZH

United Kingdom

SCHOLARLY PAPERS

8

DOWNLOADS

698

SSRN CITATIONS
Rank 46,020

SSRN RANKINGS

Top 46,020

in Total Papers Citations

1

CROSSREF CITATIONS

14

Scholarly Papers (8)

1.

The Power of Intuitive Thinking: A Devalued Heuristic of Strategic Marketing

Journal of Strategic Marketing Vol. 20, No. 1, pp. 35-44, February 2012
Number of pages: 10 Posted: 17 Feb 2012
Anthony Patterson, Lee Quinn and Steve Baron
University of Liverpool, University of Liverpool and University of Liverpool - Management School (ULMS)
Downloads 206 (188,115)

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2.

Service-Dominant Logic: Marketing Research Implications and Opportunities

Journal of Customer Behaviour, Vol. 9, No. 3, pp. 253-264, 2010
Number of pages: 12 Posted: 16 Feb 2012
University of Liverpool - Management School (ULMS), University of Liverpool, University of Liverpool and Florida State University
Downloads 205 (188,914)

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Service-dominant logic, Marketing research, Customer diaries, Introspection, Customer critics

3.

Beyond Technology Acceptance: Understanding Consumer Practice

International Journal of Service Industry Management, Vol. 17, No. 2, pp. 111-135, 2006
Number of pages: 25 Posted: 12 Feb 2012
Steve Baron, Anthony Patterson and Kim Harris
University of Liverpool - Management School (ULMS), University of Liverpool and Florida State University
Downloads 115 (302,889)

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Consumer research, Communication technologies, Consumer behaviour

4.

Communication and Marketing in a Mobilized World: Diary Research on 'Generation Txt'

European Advances in Consumer Research, Vol. 6, pp. 147-152, Darach Turley and Stephen Brown, eds., Association for Consumer Research, 2003
Number of pages: 6 Posted: 12 Apr 2012
University of Liverpool, University of Liverpool - Management School (ULMS) and affiliation not provided to SSRN
Downloads 71 (409,175)

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Texting, Text Messaging

5.

Deviant Employees and Dreadful Service Encounters: Customer Tales of Discord and Distrust

Journal of Services Marketing, Vol. 24, No. 6, pp. 438-445, 2010
Number of pages: 8 Posted: 10 Feb 2012
Anthony Patterson and Steve Baron
University of Liverpool and University of Liverpool - Management School (ULMS)
Downloads 56 (461,032)

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Customers, Retail trade, Problem employees, Individual behaviour, Service levels

6.

Strangers in the Night: Speeddating, CCI and Service Businesses

Service Business, Vol. 1, pp. 211-232, 2007
Number of pages: 22 Posted: 15 Feb 2012
University of Liverpool - Management School (ULMS), University of Liverpool, Florida State University and University of Liverpool
Downloads 44 (510,807)

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Customer-to-customer interactions, Speeddating, Service businesses, Consumer experience

7.

Service(s) Marketing Research: Developments and Directions

International Journal of Management Reviews, Vol. 16, Issue 2, pp. 150-171, 2014
Number of pages: 22 Posted: 09 Apr 2014
University of Liverpool - Management School (ULMS), University of Liverpool and University of Liverpool - Management School (ULMS)
Downloads 1 (800,643)
Citation 1
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8.

Retail and Services Marketing

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 24 Nov 2009
Steve Baron
University of Liverpool - Management School (ULMS)

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Independent retailers, Convenience retailing, Grocery stores, Market channels, Grocery stores, Horizontal alliances, Vertical alliances, Operator ownership, Adoption of ideas, Service industries, Social networks, Adaptability, Retail industry, Firm strategies, Coopetition networks