Amin Sayedi

Carnegie Mellon University - David A. Tepper School of Business

5000 Forbes Avenue

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

4

DOWNLOADS

461

1

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Scholarly Papers (4)

1.

Exclusive Display in Sponsored Search Advertising

Number of pages: 41 Posted: 09 May 2011 Last Revised: 19 May 2015
Kinshuk Jerath and Amin Sayedi
Columbia University - Columbia Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 210 (142,455)

Abstract:

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sponsored search advertising, exclusive display, game theory, position auctions, two-dimensional auctions

2.

Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising

Number of pages: 50 Posted: 07 May 2012
Carnegie Mellon University - David A. Tepper School of Business, Columbia University - Columbia Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 154 (187,834)

Abstract:

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Advertising channels, sponsored search, consumer purchase stages, game theory, auctions, poaching, bidding on trademark keywords

3.

Keyword Management Costs and 'Broad Match' in Sponsored Search Advertising

Columbia Business School Research Paper No. 15-37
Number of pages: 51 Posted: 28 Mar 2015
Wilfred Amaldoss, Kinshuk Jerath and Amin Sayedi
Duke University - Fuqua School of Business, Columbia University - Columbia Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 55 (365,312)

Abstract:

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aid search advertising, position auctions, bidding costs, automatic bidding, game theory

4.

Multi-Unit Auctions with Budget Constraints

Number of pages: 33 Posted: 10 Apr 2011
Isa Emin Hafalir, R. Ravi and Amin Sayedi
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 42 (409,170)

Abstract:

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Multi-Unit Auctions, Budget Constraints, Sponsored Search