Scott A. Wright

Providence College

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising

Sundar, Aparna, Frank R. Kardes and Scott A. Wright. (2015), “The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising,” Journal of Advertising, Vol. 44, No. 4, 375–387, 2015
Posted: 04 Jan 2016
Aparna Sundar, Frank R. Kardes and Scott A. Wright
University of Oregon - Department of Marketing, University of Cincinnati - Department of Marketing and Providence College

Abstract:

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Truth Effect, Fluency, Need for Affect

2.

If it Tastes Bad it Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect

Intern. J. of Research in Marketing, 30 (2013) 197–198
Posted: 04 Jan 2016
Providence College, Centro Universitário da FEI, University of Oregon - Department of Marketing, University of Cincinnati and University of Cincinnati - Department of Marketing

Abstract:

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Naive Theories, Placebo Effect