Jelena Spanjol

Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

Kaulbachstr. 45

Munich, DE 80539

Germany

  • Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

SCHOLARLY PAPERS

12

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12

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39

Scholarly Papers (12)

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1.

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

Journal of Marketing, Vol. 72, pp. 114-132, March 2008, UIC College of Business Administration Research Paper No. 08-03
Number of pages: 21 Posted: 11 Sep 2008 Last Revised: 04 May 2013
Alina Sorescu and Jelena Spanjol
Texas A&M University - Department of Marketing and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 824 (50,275)
Citation 10

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innovation, shareholder value, firm risk, marketing strategy, marketing-finance interface

2.

How Many and What Kind? The Role of Strategic Orientation in New Product Ideation

Journal of Product Innovation Management, Vol. 28, No. 2, pp. 236-250, UIC College of Business Administration Research Paper No. 09-07
Number of pages: 36 Posted: 12 Mar 2009 Last Revised: 01 Jul 2014
Jelena Spanjol, William J. Qualls and José Antonio Rosa
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of Illinois at Urbana-Champaign - Department of Business Administration and University of Illinois at Urbana-Champaign - Department of Business Administration
Downloads 767 (55,323)
Citation 1

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New product ideation, new product development, strategic orientation, customer orientation, competitor orientation, technology orientation, market search, market turbulence

3.

The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study

Journal of Product Innovation Management, Forthcoming, UIC College of Business Administration Research Paper No. 11-01
Number of pages: 40 Posted: 26 Dec 2010 Last Revised: 20 Jul 2011
Jonathan Bohlmann, Jelena Spanjol, William J. Qualls and Jose Antonio Rosa
affiliation not provided to SSRN, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of Illinois at Urbana-Champaign - Department of Business Administration and University of Wyoming College of Business
Downloads 220 (230,894)

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Innovation, Customer Dynamics, Product Dynamics, Radical Innovation, New Product Development, Qualitative Interviews

4.

When Planning is Not Enough: The Self-Regulatory Effect of Implementation Intentions on Changing Snacking Habits

Health Psychology, Vol 29, No. 3, pp. 284-292 , UIC College of Business Administration Research Paper No. 10-01
Number of pages: 31 Posted: 12 Jan 2010 Last Revised: 02 Jun 2010
Leona Tam, Richard P. Bagozzi and Jelena Spanjol
University of Wollongong - School of Management, Operations and Marketing, University of Michigan, Stephen M. Ross School of Business and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 207 (244,232)

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snacking habits, implementation intentions, regulatory fit, regulatory focus

5.

New Product Team Decision-Making: Regulatory Focus Effects on Number, Type and Timing Decisions

Journal of Product Innovation Management, Forthcoming, UIC College of Business Administration Research Paper No. 10-02
Number of pages: 42 Posted: 28 Jan 2010
Jelena Spanjol, Leona Tam, William J. Qualls and Jonathan Bohlmann
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of Wollongong - School of Management, Operations and Marketing, University of Illinois at Urbana-Champaign - Department of Business Administration and affiliation not provided to SSRN
Downloads 201 (250,938)

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New Product Decision-Making, Team Decision-Making, Regulatory Focus Theory, Motivation, Leadership Effectiveness, Dyads

6.

Strategic Orientation and Product Innovation: Exploring a Decompositional Approach

Journal of Product Innovation Management, 2012
Number of pages: 40 Posted: 06 Feb 2012
Jelena Spanjol, Silke Mühlmeier and Torsten Tomczak
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of St. Gallen and University of St. Gallen
Downloads 182 (274,218)

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innovation, new product development, strategic orientation, customer orientation, competitor orientation, technology orientation, services, manufacturing, partial least squares (PLS)

7.

To Change or Not to Change: How Regulatory Focus Affects Change in Dyadic Decision-Making

Creativity and Innovation Management, Vol. 19, No. 4, pp. 346-363, December 2010, UIC College of Business Administration Research Paper No. 10-11
Number of pages: 39 Posted: 01 Dec 2010 Last Revised: 05 Dec 2010
Jelena Spanjol and Leona Tam
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Wollongong - School of Management, Operations and Marketing
Downloads 74 (525,895)

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Innovation, Team decision-making, Regulatory focus theory, Leadership effectiveness, Change management, Brand management, Simulation research, Dyads

8.

When Impediments Make You Jump Rather than Stumble: Regulatory Nonfit, Implementation Intentions, and Goal Attainment

Marketing Letters, Forthcoming, UIC College of Business Administration Research Paper
Number of pages: 26 Posted: 05 Apr 2011
Leona Tam and Jelena Spanjol
University of Wollongong - School of Management, Operations and Marketing and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 59 (591,667)

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goal attainment, goal pursuit, self-regulation, regulatory focus theory, regulatory fit theory, regulatory engagement theory, implementation intentions, task difficulty, consumer behavior, regression

9.

Co-Production of Prolonged, Complex, and Negative Services: An Examination of Medication Adherence in Chronically Ill Individuals

Journal of Service Research, Vol. 18, No.3, Pp. 284-302, August 2015
Number of pages: 55 Posted: 06 Jul 2016
Jelena Spanjol, Anna Shaojie Cui, Cheryl Nakata, Lisa Sharp, Stephanie Crawford, Yazhen Xiao and Mary Beth Watson-Manheim
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of Illinois at Chicago - College of Business Administration, University of Illinois at Chicago, University of Illinois at Chicago, University of Illinois at Chicago, University of Tennessee, Knoxville and University of Illinois at Chicago
Downloads 50 (638,444)

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Negative Services, Coproduction, Compliance, Adherence, Qualitative Research, Health Care Services

10.

Micro-Level Product-Market Dynamics: Shared Knowledge and its Relationship to Market Development

Journal of the Academy of Marketing Science, Vol. 33, No. 2, 2005
Posted: 16 Sep 2004
José Antonio Rosa and Jelena Spanjol
University of Illinois at Urbana-Champaign - Department of Business Administration and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

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Product-market dynamics, sensemaking, market stories, shared knowledge, cognition

11.

Product Markets as Socio-Cognitive Systems: Theoretical Foundations and Research Propositions

University of Illinois, Office of Research Working Paper No. 99-0121
Posted: 15 Dec 1999
José Antonio Rosa, Joseph F. Porac and Jelena Spanjol
University of Illinois at Urbana-Champaign - Department of Business Administration, Emory University - Department of Organization & Management and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

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12.

Socio-Cognitive Dynamics in a Product Market

University of Illinois Dept. of Business Admin. Working Paper No. 99-0106
Posted: 04 Oct 1999
José Antonio Rosa, Joseph F. Porac, Jelena Spanjol and Michael S. Saxon
University of Illinois at Urbana-Champaign - Department of Business Administration, Emory University - Department of Organization & Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and affiliation not provided to SSRN

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