Derek Ariel Abishua

Transvision Capital

CEO

Nairobi

Kenya

University of Nairobi

Student

Nairobi

Kenya

SCHOLARLY PAPERS

2

DOWNLOADS
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Scholarly Papers (2)

1.

Strategic Responses used by Equity Bank to Compete in the Kenyan Banking Industry

Number of pages: 94 Posted: 14 Nov 2010
Derek Ariel Abishua
Transvision Capital
Downloads 3,016 (3,488)

Abstract:

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Equity Bank Kenya, Business innovation, business growth in Kenya, bank pricing, strategic marketing, micro-finance, bank business model, corporate strategy

2.

A Conceptual Framework on the Factors Influencing Kenyan Consumers to Adopt or Accept Mobile Commerce

Number of pages: 20 Posted: 21 Apr 2011
Derek Ariel Abishua
Transvision Capital
Downloads 387 (73,822)

Abstract:

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M-Commerce, Consumer Behaviour, TAM, Conceptual Framework