Douglas L. MacLachlan

University of Washington Foster School of Business

Marion B. Ingersoll Professor of Marketing

Seattle, WA 98195

United States

http://www.foster.washington.edu/centers/facultyresearch/facultyprofiles/Lists/Faculty%20Contact%20I

SCHOLARLY PAPERS

5

DOWNLOADS

192

SSRN CITATIONS

0

CROSSREF CITATIONS

8

Scholarly Papers (5)

1.

New Product Pricing Strategy Under Customer Asymmetric Anchoring

International Journal of Research in Marketing, Forthcoming
Number of pages: 45 Posted: 15 Aug 2011
Joo Heon Park, Douglas L. MacLachlan and Edwin A. Love
Dongduk Women's University - Department of Economics, University of Washington Foster School of Business and Western Washington University - Department of Finance & Marketing
Downloads 130 (259,489)

Abstract:

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new product pricing, willingness to pay, anchoring mechanisms, price strategy

2.

Application of a Multi-Generation Diffusion Model to Milk Container Technology

Technological Forecasting and Social Change 49(3): 281-295
Number of pages: 15 Posted: 28 Feb 2015
Mark Speece and Douglas L. MacLachlan
CMMU College of Management Mahidol University and University of Washington Foster School of Business
Downloads 35 (521,262)

Abstract:

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diffusion models; milk packaging; packaging technology

3.

Forecasting Fluid Milk Package Type with a Multi-Generation New Product Diffusion Model

IEEE Transactions on Engineering Management 39(2): 169-175
Number of pages: 7 Posted: 28 Feb 2015
Mark Speece and Douglas L. MacLachlan
CMMU College of Management Mahidol University and University of Washington Foster School of Business
Downloads 11 (673,583)

Abstract:

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new product diffusion models; milk packaging; pricing, parameter estimation

4.

Measurement of Milk Container Preferences

Journal of International Food & Agribusiness Marketing 3(1): 43-64
Number of pages: 22 Posted: 28 Feb 2015
Mark Speece and Douglas L. MacLachlan
CMMU College of Management Mahidol University and University of Washington Foster School of Business
Downloads 9 (688,324)

Abstract:

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milk packaging technology; pricing; consumer utility

5.

Forecasting Hong Kong FAX Installations with a New Product Diffusion Model

Hong Kong Journal of Business Management 12: 37-55
Number of pages: 20 Posted: 28 Feb 2015
Mark Speece and Douglas L. MacLachlan
CMMU College of Management Mahidol University and University of Washington Foster School of Business
Downloads 7 (703,092)

Abstract:

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new product diffusion models; parameter estimation; FAX; Hong Kong