Joo Heon Park

Dongduk Women's University - Department of Economics

Professor

23-1 Wolgok-dong

Sungbuk-gu

Seoul

Korea

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

New Product Pricing Strategy Under Customer Asymmetric Anchoring

International Journal of Research in Marketing, Forthcoming
Number of pages: 45 Posted: 15 Aug 2011
Dongduk Women's University - Department of Economics, University of Washington Foster School of Business and Western Washington University - Department of Finance & Marketing
Downloads 130 (259,285)

Abstract:

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new product pricing, willingness to pay, anchoring mechanisms, price strategy