Debora V. Thompson

Georgetown University - Department of Marketing

Assistant Professor of Marketing

3700 O Street, NW

Washington, DC 20057

United States

http://explore.georgetown.edu/people/dvt/?PageTemplateID=319

SCHOLARLY PAPERS

2

DOWNLOADS

292

CITATIONS

0

Scholarly Papers (2)

1.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Number of pages: 23 Posted: 19 May 2014
Georgetown University, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - Robert Emmett McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, Stanford Graduate School of Business, Columbia Business School - Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 132 (153,913)

Abstract:

2.

When Co-Creation Backfires: The Effect of Disclosing Consumer Source on Advertising Persuasiveness

Number of pages: 41 Posted: 23 Apr 2011
Debora V. Thompson and Prashant Malaviya
Georgetown University - Department of Marketing and Georgetown University - Department of Marketing
Downloads 115 (188,880)

Abstract:

consumer-generated advertising, source effects, persuasion knowledge, advertising effectiveness