Moshe Fresko

Independent

No Address Available

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Mine Your Own Business: Market-Structure Surveillance through Text Mining

Marketing Science, Vol. 31, No. 3, 2012; pp. 521-543; DOI: 10.1287/mksc.1120.0713
Number of pages: 23 Posted: 24 Oct 2012 Last Revised: 07 Nov 2016
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Independent
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Citation 5

Abstract:

text mining, user-generated content, market structure, marketing research