Babu John Mariadoss

Washington State University

Assistant Professor of Marketing

Pullman, WA 99164

United States

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Scholarly Papers (1)

1.

Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective

Journal of Personal Selling & Sales Management, vol. XXXII, no. 1 (winter 2012), pp. 117–129
Number of pages: 15 Posted: 20 Sep 2012
Michael Ahearne, Adam Rapp, Babu John Mariadoss and Shankar Ganesan
University of Houston - C.T. Bauer College of Business, Clemson University, Washington State University and University of Arizona - Department of Marketing
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Abstract:

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Customer relationship marketing, business-to-business marketing, marketing strategy implementation