Qingliang Wang

Northwestern Polytechnical University

127# YouYi Load

Xi‘an, Shaanxi 710072

China

SCHOLARLY PAPERS

2

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484

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Scholarly Papers (2)

1.

How Does User-Generated Content Influence Consumers’ New Product Exploration? An Empirical Analysis of Consumer Search and Choice Behaviors

Number of pages: 53 Posted: 17 Aug 2013
Qingliang Wang, Khim Yong Goh and Xianghua Lu
Northwestern Polytechnical University, National University of Singapore (NUS) and Fudan University - School of Management
Downloads 422 (66,934)

Abstract:

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user-generated content, product reviews, online word-of-mouth, variety seeking, Prospect theory, structural econometric modeling, two-stage decision process

2.

Search Duration

Number of pages: 43 Posted: 08 Oct 2018
Raluca Ursu, Qingliang Wang and Pradeep K. Chintagunta
New York University - Stern School of Business, Northwestern Polytechnical University and University of Chicago
Downloads 62 (344,664)

Abstract:

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online consumer search, sequential sampling, search duration, search with learning, optimal search rules, revisits, online reviews