Qingliang Wang

Northwestern Polytechnical University

127# YouYi Load

Xi‘an, Shaanxi 710072

China

SCHOLARLY PAPERS

4

DOWNLOADS

689

SSRN CITATIONS

10

CROSSREF CITATIONS

3

Scholarly Papers (4)

1.

How Does User-Generated Content Influence Consumers’ New Product Exploration? An Empirical Analysis of Consumer Search and Choice Behaviors

Number of pages: 53 Posted: 17 Aug 2013
Qingliang Wang, Khim Yong Goh and Xianghua Lu
Northwestern Polytechnical University, National University of Singapore (NUS) and Fudan University - School of Management
Downloads 471 (76,877)

Abstract:

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user-generated content, product reviews, online word-of-mouth, variety seeking, Prospect theory, structural econometric modeling, two-stage decision process

2.

Search Duration

Number of pages: 43 Posted: 08 Oct 2018
Raluca Ursu, Qingliang Wang and Pradeep K. Chintagunta
New York University - Stern School of Business, Northwestern Polytechnical University and University of Chicago
Downloads 218 (176,225)
Citation 9

Abstract:

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online consumer search, sequential sampling, search duration, search with learning, optimal search rules, revisits, online reviews

3.

Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer–Reviewer Peer Types

IEEE Transactions on Engineering Management, forthcoming https://doi.org/10.1109/TEM.2021.3091180 , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
Ying Zhang, Khim Yong Goh and Qingliang Wang
University of Auckland - Department of Information Systems and Operations Management, National University of Singapore (NUS) and Northwestern Polytechnical University

Abstract:

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4.

Unraveling the Information Role of Online Reviews: Distinguishing between the Competing Effect, Local and Global Peer Effects on Consumer Choice

Proceedings of the 2013 International Conference on Information Systems (ICIS 2013). https://aisel.aisnet.org/icis2013/proceedings/EconomicsOfIS/12/ , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
Ying Zhang, Khim Yong Goh and Qingliang Wang
University of Auckland - Department of Information Systems and Operations Management, National University of Singapore (NUS) and Northwestern Polytechnical University

Abstract:

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