Mignon Van Halderen

Rotterdam School of Management, Erasmus University

Assistant Professor of Corporate Communication

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

  • Rotterdam School of Management, Erasmus University

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The Agenda-Setting Power of Stakeholder Media

INSEAD Working Paper No. 2011/59/TOM/INSEAD Social Innovation Centre
Posted: 14 May 2011 Last Revised: 18 Oct 2014
Mark Lee Hunter, Luk N. Van Wassenhove, Maria Besiou and Mignon Van Halderen
affiliation not provided to SSRN, INSEAD, Kühne Logistics University and Rotterdam School of Management, Erasmus University

Abstract:

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Agenda setting, Beyond Petroleum, BP, Bridging, Corporate Social Responsibility, Framing, Greenpeace, News Media, Stakeholder, Stakeholder Media