Dustin Marlan

University of North Carolina School of Law

Assistant Professor of Law

102 Ridge Road

Chapel Hill, NC 27514

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 39,744

SSRN RANKINGS

Top 39,744

in Total Papers Downloads

2,758

TOTAL CITATIONS

2

Ideas:
“  (Not so) arbitrary trademarks...  ”

Scholarly Papers (10)

1.

Beyond Cannabis: Psychedelic Decriminalization and Social Justice

Lewis & Clark Law Review, Vol. 23, No. 3, 2019
Number of pages: 42 Posted: 20 Aug 2019 Last Revised: 23 Sep 2019
Dustin Marlan
University of North Carolina School of Law
Downloads 1,018 (48,630)

Abstract:

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psychedelics, cannabis, marijuana, psilocybin, magic mushrooms, DMT, LSD, ayahuasca, decriminalization, legalization, war on drugs, drug law reform, neuroscience, neurodiversity, social justice, bias, alternative medicine, religious freedom, cognitive liberty, freedom of thought, RFRA

2.

The Dystopian Right of Publicity

Berkeley Technology Law Journal, Vol. 37, No. 2, 2022
Number of pages: 64 Posted: 18 Nov 2021 Last Revised: 17 Feb 2023
Dustin Marlan
University of North Carolina School of Law
Downloads 315 (208,341)

Abstract:

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3.

Unmasking the Right of Publicity

Hastings Law Journal
Number of pages: 56 Posted: 02 Jan 2019 Last Revised: 18 Feb 2020
Dustin Marlan
University of North Carolina School of Law
Downloads 298 (221,182)

Abstract:

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right of publicity, psychoanalysis, Judge Jerome Frank, Jung, Freud, intersubjectivity, advertising, new media, social media, legal realism, persona, personality, Haelan Laboratories, self, identity

4.

Visual Metaphor and Trademark Distinctiveness

93 Washington Law Review 767 (2018)
Number of pages: 60 Posted: 20 Jun 2017 Last Revised: 10 Nov 2019
Dustin Marlan
University of North Carolina School of Law
Downloads 276 (239,601)
Citation 1

Abstract:

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Trademark Law, Conceptual Metaphor, Verbal Metaphor, Advertising and Branding

5.

The Nightmare of Dream Advertising

65 William & Mary Law Review 259 (2023)
Number of pages: 68 Posted: 24 Feb 2023 Last Revised: 21 Oct 2023
Dustin Marlan
University of North Carolina School of Law
Downloads 254 (260,712)

Abstract:

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6.

Psychedelic Capitalism and the Perceptual Threshold

103 Boston University Law Review 643 (2023)
Number of pages: 16 Posted: 18 Sep 2023 Last Revised: 21 Oct 2023
Dustin Marlan
University of North Carolina School of Law
Downloads 132 (469,517)

Abstract:

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psychedelics law and regulation, criminal law, health law, microdosing

7.

Servicing Trade Dress: Demystifying the Tertium Quid

58 U.C. Davis Law Review 1513 (2025)
Number of pages: 76 Posted: 23 Apr 2024 Last Revised: 13 Feb 2025
Dustin Marlan
University of North Carolina School of Law
Downloads 121 (502,649)

Abstract:

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trademarks, tertium quid, trade dress, metaverse, law and technology, intellectual property, product design, service design, product packaging, Scalia, Supreme Court, jurisprudence, Two Pesos, Inc. v. Taco Cabana, Wal-Mart Stores, Inc. v. Samara Brothers

8.

Trademark Takings: Trademarks as Constitutional Property Under the Fifth Amendment Takings Clause

Journal of Constitutional Law, Vol. 15:5, pp. 1581-1629, May 2013
Number of pages: 49 Posted: 28 Jun 2013 Last Revised: 26 Aug 2019
Dustin Marlan
University of North Carolina School of Law
Downloads 120 (505,836)

Abstract:

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trademark, taking, Takings Clause, Fifth Amendment, constitutional property, private property, Lanham Act, intellectual property, intangible taking

9.

Rethinking Trademark Law's 'Consumer' Label

Gonzaga Law Review, 2019
Number of pages: 18 Posted: 23 Aug 2019 Last Revised: 31 Mar 2020
Dustin Marlan
University of North Carolina School of Law
Downloads 118 (512,427)

Abstract:

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intellectual property, implicit bias, marketing, psychology, trademark law, consumer, advertising, linguistic bias, consumer protection, consumer confusion, rhetoric

10.

Is the Word 'Consumer' Biasing Trademark Law?

Texas A&M Law Review (2021 Forthcoming)
Number of pages: 36 Posted: 06 Feb 2021 Last Revised: 17 Feb 2021
Dustin Marlan
University of North Carolina School of Law
Downloads 106 (555,302)
Citation 1

Abstract:

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trademarks, consumer, consumerism, advertising, implicit bias, intellectual property, linguistic bias, rhetoric, semantics, metaphor, law and psychology