Giang Trinh

University of South Australia

37-44 North Terrace, City West Campus

Adelaide, South Australia 5001

Australia

SCHOLARLY PAPERS

2

DOWNLOADS

323

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

The Relationship between Household Lifecycle and Brand Loyalty

Number of pages: 20 Posted: 16 May 2011
Giang Trinh and Malcolm Wright
University of South Australia and Massey University - Department of Communication, Journalism & Marketing
Downloads 220 (150,559)

Abstract:

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Brand loyalty, Household life cycle, Dirichlet model, Consumer packaged goods

2.

Category and Brand Purchase Rates (Still) Follow the NBD Distribution

Number of pages: 8 Posted: 26 Sep 2017
John Dawes and Giang Trinh
University of South Australia - Ehrenberg-Bass Institute and University of South Australia
Downloads 103 (280,698)

Abstract:

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Category Purchasing, Brand Purchasing, NBD Model, Brand Loyalty