Carl Driesener

University of South Australia

37-44 North Terrace, City West Campus

Adelaide, South Australia 5001

Australia

SCHOLARLY PAPERS

3

DOWNLOADS

132

CITATIONS

0

Scholarly Papers (3)

1.

The Temporal Stability of the NBD-Dirichlet Model Parameters

Number of pages: 20 Posted: 16 May 2011
Malcolm Wright, Lara Stocchi and Carl Driesener
Massey University - Department of Communication, Journalism & Marketing, University of South Australia and University of South Australia
Downloads 96 (270,654)

Abstract:

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Dirichlet model, parameters, temporal stability, stochastic models

2.

Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another?

Number of pages: 5 Posted: 14 Jun 2019
University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - School of Marketing, University of South Australia - Ehrenberg-Bass Institute, University of South Australia and University of South Australia - Ehrenberg Bass Institute of Marketing Science
Downloads 36 (438,248)

Abstract:

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brand loyalty, cross-category loyalty, brand purchasing, brand extensions

3.

Are Food Brands that Carry Light Claims Different?

Journal of Brand Management, Vol. 21, no. 4, pp. 325-341, 2014.
Posted: 09 Apr 2015
University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - School of Marketing, University of South Australia and Aarhus University - Department of Business Administration

Abstract:

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