Kirthi Kalyanam

Santa Clara University

500 El Camino Real

Santa Clara, CA 95053

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 41,206

SSRN RANKINGS

Top 41,206

in Total Papers Downloads

1,146

SSRN CITATIONS
Rank 28,470

SSRN RANKINGS

Top 28,470

in Total Papers Citations

8

CROSSREF CITATIONS

19

Scholarly Papers (7)

1.

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Stanford University Graduate School of Business Research Paper No. 16-47
Number of pages: 50 Posted: 17 Oct 2016 Last Revised: 10 Apr 2018
Navdeep S. Sahni, Sridhar Narayanan and Kirthi Kalyanam
Stanford Graduate School of Business, Stanford Graduate School of Business and Santa Clara University
Downloads 672 (41,328)
Citation 7

Abstract:

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Internet marketing; Online advertising; Field experiment; Timing of ads

2.

Cross Channel Effects of Search Engine Advertising on Brick & Mortar Retail Sales: Meta Analysis of Large Scale Field Experiments on Google.com

Number of pages: 53 Posted: 03 Nov 2015 Last Revised: 03 Jun 2017
Santa Clara University, Google Inc., Applied Predictive Technologies, University of Minnesota - Minneapolis and University of Minnesota - Minneapolis
Downloads 313 (104,734)
Citation 13

Abstract:

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Cross Channel Advertising, Search Engine Advertising, Advertising Effectiveness, Causal Effects, Field Experiments, Meta Analysis, Replication, Hierarchical Bayes.

3.

Return on Reputation in Online Auction Markets

Number of pages: 38 Posted: 24 Jul 2016
Kirthi Kalyanam and Shelby H. McIntyre
Santa Clara University and Santa Clara University
Downloads 120 (251,802)
Citation 15

Abstract:

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Reputation, Assurances, Risk, Trust, Online Auctions, Ratings and Reviews, User Generated Content

4.

Investigating the Role of Multiple Channels in Predicting Website Browsing Patterns and Purchase

Number of pages: 47 Posted: 07 May 2020
Marcel Goic, Kinshuk Jerath and Kirthi Kalyanam
University of Chile - Industrial Engineering, Columbia University - Columbia Business School and Santa Clara University
Downloads 21 (555,671)

Abstract:

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Customer journey, path to purchase, multichannel marketing, probability models

5.

Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs

Number of pages: 51 Posted: 04 Jun 2017
Kirthi Kalyanam, Peter Lenk and Eddie Rhee
Santa Clara University, University of Michigan, Stephen M. Ross School of Business and Stone Hill College
Downloads 20 (561,897)

Abstract:

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Multi-Channel Shopping, Internet Retailing, Channel Specialization, Direct Marketing, Shopping Costs, Internet, Call Centers, Price Shocks, Hierarchical Bayes, Dynamic Linear Model, Shannon Information, Welfare Loss.

6.

Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement

Journal of Interactive Marketing, Forthcoming
Posted: 14 Apr 2017 Last Revised: 16 Jul 2018
Savannah Wei Shi and Kirthi Kalyanam
Santa Clara University and Santa Clara University

Abstract:

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Mobile Commerce, Touch Features, Learning Curve, App Engagement, Non-native Experience, Tap Stream

7.

Investigating Consumer Response to Repeated Product Failures: The Impact of Crashes of a Mobile Shopping App

Posted: 14 Apr 2017 Last Revised: 16 Jul 2018
Savannah Wei Shi, Kirthi Kalyanam and Michel Wedel
Santa Clara University, Santa Clara University and University of Maryland - Robert H. Smith School of Business, Marketing Department

Abstract:

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Mobile Apps, Mobile Commerce, Software (App) Crash, App Engagement, Page-views, CPM, Releasing Strategy, Software as a Service (SaaS)