Eric Karson

Villanova University

Villanova, PA 19085

United States

SCHOLARLY PAPERS

2

DOWNLOADS

45

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (2)

1.

Reexamining and Extending the Dual Mediation Hypothesis in an On-Line Advertising Context

Karson, Eric, and Robert J. Fisher (2005), “Reexamining and Extending the Dual Mediation Hypothesis in an Online Advertising Context,” Psychology & Marketing 22 (April), 313-331.
Number of pages: 20 Posted: 26 Aug 2014
Eric Karson and Robert Fisher
Villanova University and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 26 (498,694)

Abstract:

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2.

Predicting Intentions to Return to the Web Site: Extending the Dual Mediation Hypothesis

Journal of Interactive Marketing, Volume 19, Issue 3, pages 2–14, Summer 2005, University of Alberta School of Business Research Paper No. 2013-375
Number of pages: 14 Posted: 26 Aug 2014
Eric Karson and Robert Fisher
Villanova University and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 19 (539,304)

Abstract:

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