Qing Liu

University of Wisconsin-Madison

Assistant Professor

United States

http://bus.wisc.edu/faculty/qing-liu

SCHOLARLY PAPERS

8

DOWNLOADS

746

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (8)

1.

Investigating Endogeneity Bias in Marketing

Fisher College of Business Working Paper No. 2006-06-001
Number of pages: 27 Posted: 08 Sep 2006
University of Wisconsin-Madison, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 264 (125,812)

Abstract:

Loading...

Likelihood principle, adaptive design, Bayes Theorem, directed acyclic graphs

2.

Efficient Experimental Designs for Hyperparameter Estimation: Learning When Effect-Sizes are Large

Fisher College of Business Working Paper No. #
Number of pages: 38 Posted: 18 Nov 2006
University of Wisconsin-Madison, Ohio State University (OSU), Harris Interactive and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 95 (296,399)

Abstract:

Loading...

Hierarchcial Bayes, Level Effect, Linear Model

3.

Bayesian Designs for Hierarchical Linear Models

Number of pages: 34 Posted: 05 Mar 2010
University of Wisconsin-Madison, Ohio State University (OSU) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 93 (300,503)

Abstract:

Loading...

Bayesian Design, D-optimality, Design Robustness, Random E ects Model, Hierarchical Linear Model, Hyperparameter

4.

Construction of Efficient Heterogeneous Choice Designs: A New Approach

Number of pages: 55 Posted: 20 Jun 2014
Qing Liu and Elina Tang
University of Wisconsin-Madison and University of Illinois at Chicago - College of Business Administration
Downloads 74 (344,889)
Citation 2

Abstract:

Loading...

experiment design, conjoint analysis, conjoint choice designs, discrete choice designs, optimal designs, mixed logit model

5.

Modeling Brand Correlation Through Iterative Sparsity Search

Kelley School of Business Research Paper No. 15-32
Number of pages: 33 Posted: 30 Jan 2015
Virginia Commonwealth University (VCU) - College of Humanities & Sciences, Virginia Commonwealth University (VCU) - College of Humanities & Sciences, University of Wisconsin-Madison, Indiana University - Kelley School of Business - Department of Marketing and University of Wisconsin - Madison
Downloads 69 (358,371)
Citation 1

Abstract:

Loading...

Multivariate spatial processes; Graphical Lasso; Brand performance prediction; Consumer packaged goods.

6.

Sequential Sampling Enhanced Composite Likelihood Approach to Estimation of Social Intercorrelations in Large-Scale Networks

Number of pages: 52 Posted: 18 Aug 2014
Yan Chen, Qing Liu and Peter Qian
University of Wisconsin - Madison, University of Wisconsin-Madison and University of Wisconsin - Madison
Downloads 61 (381,914)

Abstract:

Loading...

Spatial models, spatial statistics, social intercorrelation, composite likelihood, sequential sampling, large-scale networks, big data.

7.

Samurai Sudoku-Based Space-Filling Designs for Multi-Source Inference

Number of pages: 20 Posted: 05 Oct 2014
Xu Xu, Peter Qian and Qing Liu
University of Wisconsin - Madison, University of Wisconsin - Madison and University of Wisconsin-Madison
Downloads 50 (418,833)

Abstract:

Loading...

Computer experiments; Design of experiments; Orthogonal array based Latin hypercube desings; Data pooling.

8.

Modeling and Optimizing the Performance of Experiential Events

Number of pages: 36 Posted: 05 Oct 2014
University of Wisconsin-Madison, Indiana University - Kelley School of Business - Department of Marketing and Brigham Young University
Downloads 40 (457,969)

Abstract:

Loading...

Experiential events, In-Store Sampling, Marketing Mix Modeling, Information Ratio, Spatial Models.