Martin Schleicher

Columbia University - Columbia Business School

3022 Broadway

New York, NY 10027

United States

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Scholarly Papers (1)

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The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

Columbia Business School Research Paper No. 13-76
Number of pages: 60 Posted: 13 Oct 2013 Last Revised: 16 May 2015
Eva Ascarza, Raghuram Iyengar and Martin Schleicher
Harvard Business School, University of Pennsylvania - Marketing Department and Columbia University - Columbia Business School
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Abstract:

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Churn, Retention, Field Experiment, Pricing, Nonlinear pricing, Tariff/Plan choice, Targeting