Jan Hendrik Schumann

University of Passau

Professor of Marketing and Innovation

Wirtschaftswissenschaftliche Fakultaet

Passau, D-94030

Germany

http://www.wiwi.uni-passau.de/marketing-innovation.html

  • University of Passau

SCHOLARLY PAPERS

7

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34

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Scholarly Papers (7)

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1.

Mapping the Customer Journey: A Graph-Based Framework for Online Attribution Modeling

Number of pages: 36 Posted: 25 Oct 2013 Last Revised: 02 Nov 2015
Eva Anderl, Ingo Becker, Florian V. Wangenheim and Jan Hendrik Schumann
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 10,150 (852)

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online advertising, attribution, marketing models, Markov models, multichannel

2.

Mapping the Customer Journey: Lessons Learned from Graph-Based Online Attribution Modeling

Number of pages: 50 Posted: 02 Nov 2015
Eva Anderl, Ingo Becker, Florian V. Wangenheim and Jan Hendrik Schumann
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 1,182 (29,046)
Citation 10

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Online advertising, attribution, marketing models, Markov models, multichannel

3.

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

Journal of Marketing 78 (1), 59-75.
Number of pages: 51 Posted: 08 Nov 2013 Last Revised: 26 Jun 2014
Jan Hendrik Schumann, Florian V. Wangenheim and Nicole Groene
University of Passau, ETH Zurich and Technische Universität München (TUM)
Downloads 660 (64,762)
Citation 7

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free web services, advertising, targeted advertising, privacy concerns, reciprocity, behavioral targeting, predictive targeting

4.

Trademarks and Venture Capital Valuation

Journal of Business Venturing, Forthcoming
Number of pages: 50 Posted: 22 May 2012 Last Revised: 22 Feb 2014
Jorn H. Block, Geertjan de Vries, Philipp G. Sandner and Jan Hendrik Schumann
University of Trier - Faculty of Management, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Frankfurt School of Finance & Management and University of Passau
Downloads 396 (120,746)
Citation 14

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venture capital, trademarks, entrepreneurial marketing, patents, intellectual property

5.

Keyword Characteristics and Performance of Paid Search Campaigns

Journal of Interactive Marketing (Forthcoming)
Number of pages: 47 Posted: 04 Jul 2014 Last Revised: 07 Jul 2014
Sebastian Klapdor, Eva Anderl, Florian V. Wangenheim and Jan Hendrik Schumann
Technische Universität München (TUM) - TUM School of Management, University of Passau, ETH Zurich and University of Passau
Downloads 177 (270,594)

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Online advertising, Search engine marketing, Click-through rates, Conversion rates, Search queries, Electronic commerce, Query variation index, Information retrieval, Empirical research

6.

Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments

Schmalenbach Business Review, Vol. 64, April 2012, pp. 141-165
Number of pages: 25 Posted: 14 Apr 2012
Jan Hendrik Schumann, Nancy Wünderlich and Marcus Zimmer
University of Passau, University of Paderborn and Technische Universität München (TUM)
Downloads 144 (321,761)

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Co-Production, Culture, Customer Participation, Professional Services

7.

Strategically Pay Your Customers for Their Productivity

Rutgers Business Review, Vol. 5, No. 3, 2020, pp.319-325.
Number of pages: 7 Posted: 30 Apr 2021
Kumar Rakesh Ranjan, Jan Hendrik Schumann, Stefan Michel and Stuart Read
Indian Institute of Management (IIM), Calcutta, University of Passau, IMD and Willamette University - Atkinson Graduate School of Management
Downloads 14 (869,041)

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Marketing, CRM, co-creation.