Jan Hendrik Schumann

University of Passau

Professor of Marketing and Innovation

Wirtschaftswissenschaftliche Fakultaet

Passau, D-94030

Germany

http://www.wiwi.uni-passau.de/marketing-innovation.html

SCHOLARLY PAPERS

6

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7,588

CITATIONS
Rank 27,154

SSRN RANKINGS

Top 27,154

in Total Papers Citations

15

Scholarly Papers (6)

1.

Mapping the Customer Journey: A Graph-Based Framework for Online Attribution Modeling

Number of pages: 36 Posted: 25 Oct 2013 Last Revised: 02 Nov 2015
Eva Anderl, Ingo Becker, Florian V. Wangenheim and Jan Hendrik Schumann
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 5,820 (1,135)
Citation 4

Abstract:

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online advertising, attribution, marketing models, Markov models, multichannel

2.

Mapping the Customer Journey: Lessons Learned from Graph-Based Online Attribution Modeling

Number of pages: 50 Posted: 02 Nov 2015
Eva Anderl, Ingo Becker, Florian V. Wangenheim and Jan Hendrik Schumann
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 702 (35,066)
Citation 6

Abstract:

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Online advertising, attribution, marketing models, Markov models, multichannel

3.

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

Journal of Marketing 78 (1), 59-75.
Number of pages: 51 Posted: 08 Nov 2013 Last Revised: 26 Jun 2014
Jan Hendrik Schumann, Florian V. Wangenheim and Nicole Groene
University of Passau, ETH Zurich and Technische Universität München (TUM)
Downloads 502 (54,349)
Citation 3

Abstract:

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free web services, advertising, targeted advertising, privacy concerns, reciprocity, behavioral targeting, predictive targeting

4.

Trademarks and Venture Capital Valuation

Journal of Business Venturing, Forthcoming
Number of pages: 50 Posted: 22 May 2012 Last Revised: 22 Feb 2014
University of Trier - Faculty of Management, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Frankfurt School of Finance & Management and University of Passau
Downloads 299 (99,826)
Citation 19

Abstract:

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venture capital, trademarks, entrepreneurial marketing, patents, intellectual property

5.

Keyword Characteristics and Performance of Paid Search Campaigns

Journal of Interactive Marketing (Forthcoming)
Number of pages: 47 Posted: 04 Jul 2014 Last Revised: 07 Jul 2014
Technische Universität München (TUM) - TUM School of Management, University of Passau, ETH Zurich and University of Passau
Downloads 140 (204,156)

Abstract:

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Online advertising, Search engine marketing, Click-through rates, Conversion rates, Search queries, Electronic commerce, Query variation index, Information retrieval, Empirical research

6.

Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments

Schmalenbach Business Review, Vol. 64, April 2012, pp. 141-165
Number of pages: 25 Posted: 14 Apr 2012
Jan Hendrik Schumann, Nancy Wünderlich and Marcus Zimmer
University of Passau, University of Paderborn and Technische Universität München (TUM)
Downloads 125 (223,210)

Abstract:

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Co-Production, Culture, Customer Participation, Professional Services