Hema Yoganarasimhan

University of Washington

Associate Professor

481 Paccar Hall

Seattle, WA 98195

United States

http://faculty.washington.edu/hemay/

SCHOLARLY PAPERS

12

DOWNLOADS

1,664

SSRN CITATIONS

25

CROSSREF CITATIONS

39

Scholarly Papers (12)

1.

The Value of Reputation in an Online Freelance Marketplace

Number of pages: 53 Posted: 19 Nov 2012 Last Revised: 22 Aug 2014
Hema Yoganarasimhan
University of Washington
Downloads 436 (71,010)
Citation 9

Abstract:

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online reputation systems, reputation, dynamic structural models, auction

2.

Search Personalization Using Machine Learning

Number of pages: 52 Posted: 06 Apr 2015 Last Revised: 28 Jul 2017
Hema Yoganarasimhan
University of Washington
Downloads 316 (102,904)
Citation 8

Abstract:

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Marketing, Big Data, Machine Learning, Recommendation Engines, Decision Trees, Personalization, Search, E-Commerce

3.

Targeting and Privacy in Mobile Advertising

Number of pages: 89 Posted: 03 May 2018 Last Revised: 02 Jun 2020
Omid Rafieian and Hema Yoganarasimhan
University of Washington and University of Washington
Downloads 251 (131,244)
Citation 9

Abstract:

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mobile, advertising, targeting, machine learning, behavioral targeting, privacy, auctions, regulation, public policy

4.

Estimation of Beauty Contest Auctions

Number of pages: 46 Posted: 14 Apr 2013 Last Revised: 23 Dec 2014
Hema Yoganarasimhan
University of Washington
Downloads 159 (200,044)
Citation 3

Abstract:

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auction, structural model, unobserved heterogeneity, nonparametric, EM algorithm

5.

Impact of Social Network Structure on Content Propagation – A Study Using YouTube Data

Quantitative Marketing and Economics, Vol. 10, No. 1, 2012
Number of pages: 49 Posted: 19 Nov 2012
Hema Yoganarasimhan
University of Washington
Downloads 149 (211,140)
Citation 2

Abstract:

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Social Network, YouTube, Diffusion, Social Media, User Generated Content, Network Structure, Online Video, Social Influence, Contagion

6.

Soul and Machine (Learning)

NYU Stern School of Business
Number of pages: 21 Posted: 24 Sep 2019 Last Revised: 11 May 2020
Marshall School of Business, University of Southern California, MIT Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Harvard University - Business School (HBS), MIT Sloan School of Management, Duke University, Fuqua School of Business, Carnegie Mellon University - David A. Tepper School of Business, Netflix, University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business, Kellogg School of Management, Northwestern University, affiliation not provided to SSRN and University of Washington
Downloads 140 (222,029)

Abstract:

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Machine learning, marketing

7.

Identifying the Presence and Cause of Fashion Cycles in Data

Number of pages: 56 Posted: 20 Nov 2012 Last Revised: 22 Jan 2016
Hema Yoganarasimhan
University of Washington
Downloads 134 (229,846)
Citation 5

Abstract:

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Fashion, Social Influence, Panel Data, Marketing, GMM Estimators

8.

Link to Success: How Blogs Build an Audience by Promoting Rivals

Management Science, Forthcoming
Number of pages: 34 Posted: 19 Nov 2012
Dina Mayzlin and Hema Yoganarasimhan
University of Southern California - Marshall School of Business and University of Washington
Downloads 36 (471,211)
Citation 4

Abstract:

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Blogs, Network Formation, Marketing, Internet

9.

Star-Cursed Lovers: Role of Popularity Information in Online Dating

Number of pages: 49 Posted: 22 Jul 2019
Behnaz Bojd and Hema Yoganarasimhan
University of Washington and University of Washington
Downloads 22 (545,666)

Abstract:

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online dating, popularity information, strategic shading, bounded rationality, two-sided platforms, mobile marketing, matching markets

10.

Polarization in Group Interactions

Number of pages: 47 Posted: 20 Oct 2018
Ganesh Iyer and Hema Yoganarasimhan
University of California, Berkeley - Marketing Group and University of Washington
Downloads 21 (551,835)

Abstract:

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group decision, polarization, social choice

11.

Cloak or Flaunt? The Fashion Dilemma

Marketing Science, Vol. 31, No. 1, 2012, pp. 74-95; DOI: 10.1287/mksc.1110.0689
Posted: 19 Nov 2012
Hema Yoganarasimhan
University of Washington

Abstract:

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Advertising, Analytic models, Game theory, Marketing strategy, Fashion, Social interactions, Signaling

12.

Design and Evaluation of Personalized Free Trials

Number of pages: 55
Hema Yoganarasimhan, Ebrahim Barzegary and Abhishek Pani
University of Washington, affiliation not provided to SSRN and Independent
Downloads 0

Abstract:

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free trials, targeting, personalization, counterfactual policy evaluation, field experiment, machine learning, policy design, digital marketing