Hema Yoganarasimhan

Foster School of Business, University of Washington

Assistant Professor

474 Paccar Hall

Seattle, WA 98195

United States

http://faculty.washington.edu/hemay/

SCHOLARLY PAPERS

7

DOWNLOADS
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CITATIONS
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22

Scholarly Papers (7)

1.

The Value of Reputation in an Online Freelance Marketplace

Number of pages: 53 Posted: 19 Nov 2012 Last Revised: 22 Aug 2014
Hema Yoganarasimhan
Foster School of Business, University of Washington
Downloads 394 (61,168)
Citation 1

Abstract:

online reputation systems, reputation, dynamic structural models, auction

2.

Estimation of Beauty Contest Auctions

Number of pages: 46 Posted: 14 Apr 2013 Last Revised: 23 Dec 2014
Hema Yoganarasimhan
Foster School of Business, University of Washington
Downloads 134 (166,638)

Abstract:

auction, structural model, unobserved heterogeneity, nonparametric, EM algorithm

3.

Identifying the Presence and Cause of Fashion Cycles in Data

Number of pages: 56 Posted: 20 Nov 2012 Last Revised: 22 Jan 2016
Hema Yoganarasimhan
Foster School of Business, University of Washington
Downloads 100 (188,402)

Abstract:

Fashion, Social Influence, Panel Data, Marketing, GMM Estimators

4.

Impact of Social Network Structure on Content Propagation – A Study Using YouTube Data

Quantitative Marketing and Economics, Vol. 10, No. 1, 2012
Number of pages: 49 Posted: 19 Nov 2012
Hema Yoganarasimhan
Foster School of Business, University of Washington
Downloads 72 (220,013)
Citation 7

Abstract:

Social Network, YouTube, Diffusion, Social Media, User Generated Content, Network Structure, Online Video, Social Influence, Contagion

5.

Search Personalization Using Machine Learning

Number of pages: 52 Posted: 06 Apr 2015 Last Revised: 28 Jul 2017
Hema Yoganarasimhan
Foster School of Business, University of Washington
Downloads 56 (150,975)

Abstract:

Marketing, Big Data, Machine Learning, Recommendation Engines, Decision Trees, Personalization, Search, E-Commerce

6.

Cloak or Flaunt? The Fashion Dilemma

Marketing Science, Vol. 31, No. 1, 2012, pp. 74-95; DOI: 10.1287/mksc.1110.0689
Number of pages: 44 Posted: 19 Nov 2012
Hema Yoganarasimhan
Foster School of Business, University of Washington
Downloads 43 (331,139)
Citation 5

Abstract:

Advertising, Analytic models, Game theory, Marketing strategy, Fashion, Social interactions, Signaling

7.

Link to Success: How Blogs Build an Audience by Promoting Rivals

Management Science, Forthcoming
Number of pages: 34 Posted: 19 Nov 2012
Dina Mayzlin and Hema Yoganarasimhan
USC Marshall School of Business and Foster School of Business, University of Washington
Downloads 26 (388,258)
Citation 9

Abstract:

Blogs, Network Formation, Marketing, Internet