Hema Yoganarasimhan

University of Washington

Associate Professor

481 Paccar Hall

Seattle, WA 98195

United States

http://faculty.washington.edu/hemay/

SCHOLARLY PAPERS

11

DOWNLOADS

1,415

SSRN CITATIONS

12

CROSSREF CITATIONS

37

Scholarly Papers (11)

1.

The Value of Reputation in an Online Freelance Marketplace

Number of pages: 53 Posted: 19 Nov 2012 Last Revised: 22 Aug 2014
Hema Yoganarasimhan
University of Washington
Downloads 430 (67,301)
Citation 3

Abstract:

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online reputation systems, reputation, dynamic structural models, auction

2.

Search Personalization Using Machine Learning

Number of pages: 52 Posted: 06 Apr 2015 Last Revised: 28 Jul 2017
Hema Yoganarasimhan
University of Washington
Downloads 300 (101,682)
Citation 6

Abstract:

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Marketing, Big Data, Machine Learning, Recommendation Engines, Decision Trees, Personalization, Search, E-Commerce

3.

Targeting and Privacy in Mobile Advertising

Number of pages: 72 Posted: 03 May 2018 Last Revised: 20 Jul 2019
Omid Rafieian and Hema Yoganarasimhan
University of Washington and University of Washington
Downloads 163 (183,768)
Citation 7

Abstract:

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mobile, advertising, targeting, machine learning, behavioral targeting, privacy, auctions, regulation

4.

Estimation of Beauty Contest Auctions

Number of pages: 46 Posted: 14 Apr 2013 Last Revised: 23 Dec 2014
Hema Yoganarasimhan
University of Washington
Downloads 158 (188,782)
Citation 2

Abstract:

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auction, structural model, unobserved heterogeneity, nonparametric, EM algorithm

5.

Impact of Social Network Structure on Content Propagation – A Study Using YouTube Data

Quantitative Marketing and Economics, Vol. 10, No. 1, 2012
Number of pages: 49 Posted: 19 Nov 2012
Hema Yoganarasimhan
University of Washington
Downloads 141 (207,344)
Citation 1

Abstract:

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Social Network, YouTube, Diffusion, Social Media, User Generated Content, Network Structure, Online Video, Social Influence, Contagion

6.

Identifying the Presence and Cause of Fashion Cycles in Data

Number of pages: 56 Posted: 20 Nov 2012 Last Revised: 22 Jan 2016
Hema Yoganarasimhan
University of Washington
Downloads 132 (218,712)
Citation 3

Abstract:

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Fashion, Social Influence, Panel Data, Marketing, GMM Estimators

7.

Link to Success: How Blogs Build an Audience by Promoting Rivals

Management Science, Forthcoming
Number of pages: 34 Posted: 19 Nov 2012
Dina Mayzlin and Hema Yoganarasimhan
University of Southern California - Marshall School of Business and University of Washington
Downloads 36 (444,534)
Citation 3

Abstract:

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Blogs, Network Formation, Marketing, Internet

8.

Soul and Machine (Learning)

Number of pages: 19 Posted: 24 Sep 2019
Marshall School of Business, University of Southern California, MIT Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Harvard University - Business School (HBS), MIT Sloan School of Management, Duke University, Fuqua School of Business, Carnegie Mellon University - David A. Tepper School of Business, Netflix, University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business, Kellogg School of Management, Northwestern University, affiliation not provided to SSRN and University of Washington
Downloads 28 (481,457)

Abstract:

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Machine learning, marketing

9.

Polarization in Group Interactions

Number of pages: 47 Posted: 20 Oct 2018
Ganesh Iyer and Hema Yoganarasimhan
University of California, Berkeley - Marketing Group and University of Washington
Downloads 17 (544,231)

Abstract:

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group decision, polarization, social choice

10.

Star-Cursed Lovers: Role of Popularity Information in Online Dating

Number of pages: 49 Posted: 22 Jul 2019
Behnaz Bojd and Hema Yoganarasimhan
University of Washington and University of Washington
Downloads 10 (587,567)

Abstract:

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online dating, popularity information, strategic shading, bounded rationality, two-sided platforms, mobile marketing, matching markets

11.

Cloak or Flaunt? The Fashion Dilemma

Marketing Science, Vol. 31, No. 1, 2012, pp. 74-95; DOI: 10.1287/mksc.1110.0689
Posted: 19 Nov 2012
Hema Yoganarasimhan
University of Washington

Abstract:

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Advertising, Analytic models, Game theory, Marketing strategy, Fashion, Social interactions, Signaling