Yao Zhang

University of Pennsylvania - The Wharton School

3641 Locust Walk

Philadelphia, PA 19104-6365

United States

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‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com

Number of pages: 51 Posted: 04 Aug 2011
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
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Citation 2

Abstract:

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Hidden Markov Models, Non-Stationarity, Customer Migration, Streakiness, Posterior Predictive Model Checking, Nested Models, Hierarchical Bayes, Machine Learning, Classification Trees