Norris Bruce

University of Texas at Dallas

2601 North Floyd Road

Richardson, TX 75083

United States

  • University of Texas at Dallas

SCHOLARLY PAPERS

3

DOWNLOADS

387

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

Actions:
Email selected abstracts
1.

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions

Wharton Customer Analytics Research Paper
Number of pages: 53 Posted: 20 Feb 2020
Lara Lobschat, Niels Holtrop, Norris Bruce and Ram C. Rao
University of Muenster, Maastricht University - School of Business and Economics, University of Texas at Dallas and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 292 (200,550)

Abstract:

Loading...

Display advertising, conversion, engagement, ad copy, ad placement, purchase funnel, social media, influencer marketing

2.

Social Learning and Diffusion of Pervasive Goods: An Empirical Study of an African App Store

Number of pages: 80 Posted: 23 Feb 2017
Meisam Hejazi Nia, Brian T. Ratchford and Norris Bruce
University of Texas at Dallas, Naveen Jindal School of Management, University of Texas at Dallas and University of Texas at Dallas
Downloads 95 (523,194)

Abstract:

Loading...

mobile app store, social learning, state-space model, structural model, semi-parametric Bayesian, MCEM, unscented Kalman filter, hierarchical mixture model, genetic optimization

3.

A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement

JMR, Forthcoming
Posted: 19 May 2016 Last Revised: 07 Jun 2016
Norris Bruce, B. P. S. Murthi and Ram C. Rao
University of Texas at Dallas, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management

Abstract:

Loading...

Online Advertising, Ad Formats (Static versus Animated), Ad Content, Media Planner, Dynamic Zero-Inflated Poisson (DZIP), Particle Filtering/Smoothing, Sequential Monte Carlo (SMC), Markov Chain Monte Carlo