Norris Bruce

University of Texas at Dallas

2601 North Floyd Road

Richardson, TX 75083

United States

SCHOLARLY PAPERS

3

DOWNLOADS

193

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions

Wharton Customer Analytics Research Paper
Number of pages: 53 Posted: 20 Feb 2020
University of Muenster, Maastricht University - School of Business and Economics, University of Texas at Dallas and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 130 (261,289)

Abstract:

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Display advertising, conversion, engagement, ad copy, ad placement, purchase funnel, social media, influencer marketing

2.

Social Learning and Diffusion of Pervasive Goods: An Empirical Study of an African App Store

Number of pages: 80 Posted: 23 Feb 2017
University of Texas at Dallas, Naveen Jindal School of Management, University of Texas at Dallas and University of Texas at Dallas
Downloads 63 (411,701)

Abstract:

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mobile app store, social learning, state-space model, structural model, semi-parametric Bayesian, MCEM, unscented Kalman filter, hierarchical mixture model, genetic optimization

3.

A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement

JMR, Forthcoming
Posted: 19 May 2016 Last Revised: 07 Jun 2016
Norris Bruce, B. P. S. Murthi and Ram C. Rao
University of Texas at Dallas, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management

Abstract:

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Online Advertising, Ad Formats (Static versus Animated), Ad Content, Media Planner, Dynamic Zero-Inflated Poisson (DZIP), Particle Filtering/Smoothing, Sequential Monte Carlo (SMC), Markov Chain Monte Carlo