Aurelie Lemmens

Rotterdam School of Management, Erasmus University Rotterdam

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

11

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SSRN CITATIONS
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Top 22,749

in Total Papers Citations

6

CROSSREF CITATIONS

28

Ideas:
“  I am currently working on ways to improve companies' decision-making in terms of targeted marketing interventions to increase their profitability.  ”

Scholarly Papers (11)

1.

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017
Harvard Business School, Dartmouth College - Tuck School of Business, Columbia Business School - Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard University - Business School (HBS), London Business School, Rotterdam School of Management, Erasmus University Rotterdam, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and University of Pennsylvania - The Wharton School
Downloads 630 (42,889)
Citation 4

Abstract:

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2.

Managing Churn to Maximize Profits

Marketing Science, Forthcoming
Number of pages: 56 Posted: 09 May 2017 Last Revised: 07 Jan 2020
Aurelie Lemmens and Sunil Gupta
Rotterdam School of Management, Erasmus University Rotterdam and Harvard University - Business School (HBS)
Downloads 401 (75,702)
Citation 7

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Defection, Field Experiments, Loss Function, Machine Learning, Proactive Churn Management, Profit Lift, Stochastic Gradient Boosting

3.

Measuring and Testing Granger Causality over the Spectrum: An Application to European Production Expectation Surveys

International Journal of Forecasting, 2008
Number of pages: 41 Posted: 20 Dec 2004 Last Revised: 26 Mar 2008
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 311 (100,707)

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Business Surveys, Granger Causality, Government Forecasting, Production Expections, Spectral Analysis

4.

The European Consumer: United in Diversity?

ERIM Report Series Reference No. ERS-2005-022-MKT
Number of pages: 33 Posted: 20 Sep 2005
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 169 (183,265)

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consumer confidence, dynamic correlation, European Unification

5.

Consumer Sentiment and Consumer Spending: Decomposing the Granger Causal Relationship in the Time Domain

Applied Economics, Vol. 39, No. 1, 2007
Number of pages: 21 Posted: 26 Mar 2008
Sarah Gelper, Aurelie Lemmens and Christophe Croux
KU Leuven - Faculty of Business and Economics (FEB), Rotterdam School of Management, Erasmus University Rotterdam and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 164 (187,985)

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Cointegration, Consumer Sentiment, Granger Causality, VEC models

6.

Unveiling the Relationship between the Transaction Timing, Spending and Dropout Behavior of Customers

Number of pages: 53 Posted: 01 Oct 2014
Nicolas Glady, Aurelie Lemmens and Christophe Croux
ESSEC Business School - Marketing Department, Rotterdam School of Management, Erasmus University Rotterdam and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 153 (199,447)

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Correlation, Copula, Customer Lifetime Value, Customer Portfolio Management, Pareto/NBD Model, Volatility of Cash Flows

7.

Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes

ERIM Report Series Reference No. ERS-2008-026-MKT
Number of pages: 49 Posted: 21 Nov 2008
S. Stremersch and Aurelie Lemmens
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Rotterdam School of Management, Erasmus University Rotterdam
Downloads 146 (207,337)

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international new product growth, drug, pharmaceutical, regulation, culture, economics, timevarying effects, penalized splines

8.

Dynamics in International Market Segmentation of New Product Growth

Number of pages: 49 Posted: 17 Aug 2011
Aurelie Lemmens, Christophe Croux and S. Stremersch
Rotterdam School of Management, Erasmus University Rotterdam, KU Leuven - Faculty of Business and Economics (FEB) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 129 (228,819)

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country segmentation, dynamic segments, international new product growth, penalized splines, semiparametric modeling

9.

On the Predictive Content of Production Surveys: A Pan-European Study

ERIM Report Series Reference No. ERS-2004-017-MKT
Number of pages: 35 Posted: 26 Aug 2006
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 75 (328,352)
Citation 2

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business surveys, cross-correlations, production expectations, granger causality

10.

Trimmed Bagging

Number of pages: 11 Posted: 01 Feb 2008
Christophe Croux, Kristel Joossens and Aurelie Lemmens
Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES), KU Leuven - Faculty of Business and Economics (FEB) and Rotterdam School of Management, Erasmus University Rotterdam
Downloads 46 (416,440)

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Bagging

11.

Decomposing Granger Causality Over the Spectrum

ERIM Report Series Reference No. ERS-2004-102-MKT
Number of pages: 27 Posted: 27 Dec 2010
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 41 (435,645)

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business surveys, Granger causality, production expectations, spectral analysis