Aurelie Lemmens

Rotterdam School of Management, Erasmus University Rotterdam

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

13

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SSRN CITATIONS
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Top 21,987

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29

CROSSREF CITATIONS

28

Ideas:
“  I am working on ways to improve companies' decision-making and enable them to generate greater societal welfare  ”

Scholarly Papers (13)

1.

Managing Churn to Maximize Profits

Marketing Science, 39(5), 956-973. https://doi.org/10.1287/mksc.2020.1229
Number of pages: 56 Posted: 09 May 2017 Last Revised: 07 Sep 2023
Aurelie Lemmens and Sunil Gupta
Rotterdam School of Management, Erasmus University Rotterdam and Harvard University - Business School (HBS)
Downloads 1,561 (22,194)
Citation 9

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Defection, Field Experiments, Loss Function, Machine Learning, Proactive Churn Management, Profit Lift, Stochastic Gradient Boosting

2.

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Tuck School of Business Working Paper No. 2903548, Columbia Business School Research Paper No. 17-16
Number of pages: 46 Posted: 23 Jan 2017 Last Revised: 05 Apr 2017
Harvard Business School, Dartmouth College - Tuck School of Business, Columbia University - Columbia Business School, Marketing, Electronic Arts, University of Pennsylvania - Marketing Department, Harvard University - Business School (HBS), London Business School, Rotterdam School of Management, Erasmus University Rotterdam, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Duke University, New York University and Kelley School of Business, Indiana University
Downloads 827 (55,247)
Citation 6

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3.

Measuring and Testing Granger Causality over the Spectrum: An Application to European Production Expectation Surveys

International Journal of Forecasting, 2008
Number of pages: 41 Posted: 20 Dec 2004 Last Revised: 26 Mar 2008
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 364 (151,866)
Citation 1

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Business Surveys, Granger Causality, Government Forecasting, Production Expections, Spectral Analysis

4.

Consumer Sentiment and Consumer Spending: Decomposing the Granger Causal Relationship in the Time Domain

Applied Economics, Vol. 39, No. 1, 2007
Number of pages: 21 Posted: 26 Mar 2008
Sarah Gelper, Aurelie Lemmens and Christophe Croux
KU Leuven - Faculty of Business and Economics (FEB), Rotterdam School of Management, Erasmus University Rotterdam and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 217 (257,503)
Citation 1

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Cointegration, Consumer Sentiment, Granger Causality, VEC models

5.

Unveiling the Relationship between the Transaction Timing, Spending and Dropout Behavior of Customers

Number of pages: 53 Posted: 01 Oct 2014
Nicolas Glady, Aurelie Lemmens and Christophe Croux
ESSEC Business School - Marketing Department, Rotterdam School of Management, Erasmus University Rotterdam and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 211 (264,300)
Citation 1

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Correlation, Copula, Customer Lifetime Value, Customer Portfolio Management, Pareto/NBD Model, Volatility of Cash Flows

6.

Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes

ERIM Report Series Reference No. ERS-2008-026-MKT
Number of pages: 49 Posted: 21 Nov 2008
S. Stremersch and Aurelie Lemmens
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Rotterdam School of Management, Erasmus University Rotterdam
Downloads 210 (265,466)

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international new product growth, drug, pharmaceutical, regulation, culture, economics, timevarying effects, penalized splines

7.

The European Consumer: United in Diversity?

ERIM Report Series Reference No. ERS-2005-022-MKT
Number of pages: 33 Posted: 20 Sep 2005
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 209 (266,646)

Abstract:

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consumer confidence, dynamic correlation, European Unification

8.

Dynamics in International Market Segmentation of New Product Growth

Number of pages: 49 Posted: 17 Aug 2011
Aurelie Lemmens, Christophe Croux and S. Stremersch
Rotterdam School of Management, Erasmus University Rotterdam, KU Leuven - Faculty of Business and Economics (FEB) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 182 (302,104)
Citation 1

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country segmentation, dynamic segments, international new product growth, penalized splines, semiparametric modeling

9.

On the Predictive Content of Production Surveys: A Pan-European Study

Number of pages: 35 Posted: 26 Aug 2006
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 109 (455,461)
Citation 3

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business surveys, cross-correlations, production expectations, granger causality

10.

Decomposing Granger Causality Over the Spectrum

ERIM Report Series Reference No. ERS-2004-102-MKT
Number of pages: 27 Posted: 27 Dec 2010
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 83 (544,500)

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business surveys, Granger causality, production expectations, spectral analysis

11.

Trimmed Bagging

Number of pages: 11 Posted: 01 Feb 2008
Christophe Croux, Kristel Joossens and Aurelie Lemmens
Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES), KU Leuven - Faculty of Business and Economics (FEB) and Rotterdam School of Management, Erasmus University Rotterdam
Downloads 77 (568,874)

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Bagging

12.

Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity

Journal of Marketing, Volume 87, Issue 4, July 2023, Pages 636-655, https://doi.org/10.1177/00222429221148969
Number of pages: 20 Posted: 26 Sep 2023
Emilie Esterzon, Aurelie Lemmens and Bram Van Den Bergh
Universite Libre de Bruxelles, Rotterdam School of Management, Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Marketing Management
Downloads 29 (859,657)
Citation 3

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Agency, charitable giving, causal forest, conditional average treatment effect, donation, field experiment, fundraising campaign optimization, machine learning

13.

Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines

Journal of Marketing Research, 59(56), 941-962, 2022. https://doi.org/10.1177/00222437221077266
Number of pages: 108 Posted: 26 Sep 2023
Copenhagen Business School, Tilburg University, CentER and Rotterdam School of Management, Erasmus University Rotterdam
Downloads 29 (859,657)
Citation 1

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moderation analysis, measurement error, research methods