Dominik Molitor

Fordham University - Gabelli School of Business

113 West 60th Street

Bronx, NY 10458

United States

http://www.dominikmolitor.com

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 18,995

SSRN RANKINGS

Top 18,995

in Total Papers Downloads

2,786

SSRN CITATIONS

1

CROSSREF CITATIONS

8

Scholarly Papers (4)

1.

Effectiveness of Location-Based Advertising and the Impact of Interface Design

Number of pages: 56 Posted: 17 Aug 2015 Last Revised: 03 Mar 2020
Fordham University - Gabelli School of Business, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), New York University (NYU) - Leonard N. Stern School of Business and Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management)
Downloads 2,051 (7,795)
Citation 10

Abstract:

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Randomized Field Experiment, Mobile Pull, Mobile Push, Mobile Analytics, Behavioral Effects, Interface Design

2.

Digitizing Offline Search: An Empirical Analysis of Search Behavior on the Mobile Internet

Ross School of Business Paper No. 1275
Number of pages: 51 Posted: 08 May 2015 Last Revised: 27 Feb 2020
Fordham University - Gabelli School of Business, DHBW Ravensburg, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Michigan, Stephen M. Ross School of Business
Downloads 620 (46,418)
Citation 1

Abstract:

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Consumer Search, Consideration Sets, Location-Based Services, Big Data

3.

The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment

Number of pages: 34 Posted: 13 Apr 2017 Last Revised: 21 Nov 2018
Philipp Naegelein, Martin Spann and Dominik Molitor
Ludwig Maximilian University of Munich (LMU) - Center for Digital Technology and Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Fordham University - Gabelli School of Business
Downloads 115 (261,739)

Abstract:

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product presentation, internet commerce, mobile devices, channels, field experiment

4.

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior

Posted: 24 Jul 2012 Last Revised: 13 Sep 2013
Dominik Molitor, Philipp Reichhart and Martin Spann
Fordham University - Gabelli School of Business, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

Abstract:

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Mobile Internet, Location-Based Services, Mobile Commerce