Dominik Molitor

Fordham University - Gabelli School of Business

113 West 60th Street

Bronx, NY 10458

United States

http://www.dominikmolitor.com

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 19,650

SSRN RANKINGS

Top 19,650

in Total Papers Downloads

2,534

SSRN CITATIONS

0

CROSSREF CITATIONS

7

Scholarly Papers (4)

1.

Measuring the Effectiveness of Location-Based Advertising: A Randomized Field Experiment

Number of pages: 54 Posted: 17 Aug 2015 Last Revised: 27 Jan 2020
Fordham University - Gabelli School of Business, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), New York University (NYU) - Leonard N. Stern School of Business and Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management)
Downloads 1,818 (8,927)
Citation 9

Abstract:

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Location-Based Advertising, Field Experiment, Mobile Analytics, Behavioral Effects, Interface Design, Choice Architecture

2.

Searching and Researching Offline Products during the Mobile Customer Journey

Ross School of Business Paper No. 1275
Number of pages: 48 Posted: 08 May 2015 Last Revised: 04 Nov 2019
Fordham University - Gabelli School of Business, DHBW Ravensburg, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Michigan, Stephen M. Ross School of Business
Downloads 604 (45,349)
Citation 1

Abstract:

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Consumer Search, Consideration Sets, Location-Based Services, Big Data

3.

The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment

Number of pages: 34 Posted: 13 Apr 2017 Last Revised: 21 Nov 2018
Philipp Naegelein, Martin Spann and Dominik Molitor
Ludwig Maximilian University of Munich (LMU) - Center for Digital Technology and Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Fordham University - Gabelli School of Business
Downloads 112 (253,949)

Abstract:

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product presentation, internet commerce, mobile devices, channels, field experiment

4.

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior

Posted: 24 Jul 2012 Last Revised: 13 Sep 2013
Dominik Molitor, Philipp Reichhart and Martin Spann
Fordham University - Gabelli School of Business, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

Abstract:

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Mobile Internet, Location-Based Services, Mobile Commerce