Dominik Molitor

Fordham University - Gabelli School of Business

113 West 60th Street

Bronx, NY 10458

United States

http://www.dominikmolitor.com

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 25,330

SSRN RANKINGS

Top 25,330

in Total Papers Downloads

3,773

SSRN CITATIONS

9

CROSSREF CITATIONS

7

Scholarly Papers (7)

1.

Effectiveness of Location-Based Advertising and the Impact of Interface Design

Number of pages: 56 Posted: 17 Aug 2015 Last Revised: 03 Mar 2020
Fordham University - Gabelli School of Business, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), New York University (NYU) - Leonard N. Stern School of Business and Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management)
Downloads 2,473 (10,760)
Citation 14

Abstract:

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Randomized Field Experiment, Mobile Pull, Mobile Push, Mobile Analytics, Behavioral Effects, Interface Design

2.

Digitizing Local Search: An Empirical Analysis of Mobile Search Behavior in Offline Shopping

Ross School of Business Paper No. 1275
Number of pages: 35 Posted: 08 May 2015 Last Revised: 25 Jul 2022
Fordham University - Gabelli School of Business, DHBW Ravensburg, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Michigan, Stephen M. Ross School of Business
Downloads 784 (59,441)
Citation 2

Abstract:

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Consumer Search, Mobile Devices, Location-Based Services, Big Data, Random Coefficient Model

3.

The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment

Number of pages: 34 Posted: 13 Apr 2017 Last Revised: 21 Nov 2018
Philipp Naegelein, Martin Spann and Dominik Molitor
Ludwig Maximilian University of Munich (LMU) - Center for Digital Technology and Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Fordham University - Gabelli School of Business
Downloads 157 (343,585)

Abstract:

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product presentation, internet commerce, mobile devices, channels, field experiment

4.

Mobile Push versus Pull Targeting and Geo-Conquesting

Number of pages: 58 Posted: 17 May 2022 Last Revised: 12 Feb 2024
Fordham University - Gabelli School of Business, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), New York University (NYU) - Leonard N. Stern School of Business and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 137 (383,338)

Abstract:

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location-based advertising, mobile push, mobile pull, geo-conquesting, randomized field experiment, search costs, switching costs

5.

The Impact of Uncertainty on Customer Satisfaction

Number of pages: 51 Posted: 28 Oct 2022 Last Revised: 21 Apr 2024
Camila Back, Martin Spann and Dominik Molitor
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Fordham University - Gabelli School of Business
Downloads 118 (429,732)
Citation 1

Abstract:

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Customer Satisfaction, Uncertainty, Probabilistic Beliefs, Web-Based App

6.

Repeated Exposures to Mobile Advertising: The Role of Location Revisits

Number of pages: 50 Posted: 29 Apr 2022 Last Revised: 27 Oct 2023
Fordham University - Gabelli School of Business, Tel Aviv University - Coller School of Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 104 (471,562)

Abstract:

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mobile analytics, location-based advertising, ad repetition, location revisits, geotargeting, coarsened exact matching

7.

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior

Posted: 24 Jul 2012 Last Revised: 13 Sep 2013
Dominik Molitor, Philipp Reichhart and Martin Spann
Fordham University - Gabelli School of Business, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

Abstract:

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Mobile Internet, Location-Based Services, Mobile Commerce