Dominik Molitor

Fordham University - Gabelli School of Business

113 West 60th Street

Bronx, NY 10458

United States

http://www.dominikmolitor.com

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

1.

Measuring the Effectiveness of Location-Based Advertising: A Randomized Field Experiment

Number of pages: 66 Posted: 17 Aug 2015 Last Revised: 09 Jan 2019
Fordham University - Gabelli School of Business, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,557 (10,733)

Abstract:

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Location-Based Services, Field Experiment, Mobile Analytics, Behavioral Effects, Interface Design, Choice Architecture

2.

Digitizing Offline Search: An Empirical Analysis of Search Behavior on the Mobile Internet

Ross School of Business Paper No. 1275
Number of pages: 58 Posted: 08 May 2015 Last Revised: 22 Nov 2018
Fordham University - Gabelli School of Business, DHBW Ravensburg, Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) and University of Michigan, Stephen M. Ross School of Business
Downloads 565 (46,579)

Abstract:

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Consumer Search, Mobile Marketing, Consideration Sets, Location-Based Services, Big Data

3.

The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment

Number of pages: 34 Posted: 13 Apr 2017 Last Revised: 21 Nov 2018
Philipp Naegelein, Martin Spann and Dominik Molitor
Ludwig Maximilian University of Munich - Center for Digital Technology and Management, Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) and Fordham University - Gabelli School of Business
Downloads 108 (247,254)

Abstract:

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product presentation, internet commerce, mobile devices, channels, field experiment

4.

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior

Posted: 24 Jul 2012 Last Revised: 13 Sep 2013
Dominik Molitor, Philipp Reichhart and Martin Spann
Fordham University - Gabelli School of Business, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management)

Abstract:

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Mobile Internet, Location-Based Services, Mobile Commerce