Philipp Reichhart

Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management)

Ludwigstr. 28

Munich, 80539

Germany

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 28,218

SSRN RANKINGS

Top 28,218

in Total Papers Downloads

1,618

CITATIONS

6

Scholarly Papers (2)

1.

Measuring the Effectiveness of Location-Based Advertising: A Randomized Field Experiment

Number of pages: 61 Posted: 17 Aug 2015 Last Revised: 28 Jun 2019
Dominik Molitor, Philipp Reichhart, Martin Spann and Anindya Ghose
Fordham University - Gabelli School of Business, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,618 (10,181)
Citation 6

Abstract:

Loading...

Location-Based Advertising, Field Experiment, Mobile Analytics, Behavioral Effects, Interface Design, Choice Architecture

2.

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior

Posted: 24 Jul 2012 Last Revised: 13 Sep 2013
Dominik Molitor, Philipp Reichhart and Martin Spann
Fordham University - Gabelli School of Business, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

Abstract:

Loading...

Mobile Internet, Location-Based Services, Mobile Commerce