Philipp Reichhart

Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management)

Ludwigstr. 28

Munich, 80539

Germany

  • Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management)

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Effectiveness of Location-Based Advertising and the Impact of Interface Design

Number of pages: 56 Posted: 17 Aug 2015 Last Revised: 03 Mar 2020
Dominik Molitor, Martin Spann, Anindya Ghose and Philipp Reichhart
Fordham University - Gabelli School of Business, Ludwig Maximilian University of Munich (LMU), New York University (NYU) - Leonard N. Stern School of Business and Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management)
Downloads 2,565 (11,756)
Citation 14

Abstract:

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Randomized Field Experiment, Mobile Pull, Mobile Push, Mobile Analytics, Behavioral Effects, Interface Design

2.

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior

Posted: 24 Jul 2012 Last Revised: 13 Sep 2013
Dominik Molitor, Philipp Reichhart and Martin Spann
Fordham University - Gabelli School of Business, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU)

Abstract:

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Mobile Internet, Location-Based Services, Mobile Commerce