Philipp Reichhart

Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management)

Ludwigstr. 28

Munich, 80539

Germany

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Measuring the Effectiveness of Location-Based Advertising: A Randomized Field Experiment

Number of pages: 66 Posted: 17 Aug 2015 Last Revised: 09 Jan 2019
Dominik Molitor, Philipp Reichhart, Martin Spann and Anindya Ghose
Fordham University - Gabelli School of Business, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,557 (10,733)

Abstract:

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Location-Based Services, Field Experiment, Mobile Analytics, Behavioral Effects, Interface Design, Choice Architecture

2.

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior

Posted: 24 Jul 2012 Last Revised: 13 Sep 2013
Dominik Molitor, Philipp Reichhart and Martin Spann
Fordham University - Gabelli School of Business, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management)

Abstract:

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Mobile Internet, Location-Based Services, Mobile Commerce