Umut Konus

University of Amsterdam Business School

Dr.

Roetersstraat 18

Amsterdam, 1018WB

Netherlands

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Scholarly Papers (1)

1.

The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice

International Journal of Research in Marketing, Vol. 31, Issue 1 (2014), Forthcoming
Number of pages: 58 Posted: 29 Sep 2013
Umut Konus, Scott Neslin and Peter C. Verhoef
University of Amsterdam Business School, Dartmouth College - Tuck School of Business and University of Groningen - Department of Marketing & Marketing Research
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Abstract:

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multichannel, customer relationship management, Internet, catalog shopping, retailing, panel data analysis