default author photo

Umut Konus

University of Amsterdam - Department of Marketing

SCHOLARLY PAPERS

2

DOWNLOADS

244

TOTAL CITATIONS

0

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice

International Journal of Research in Marketing, Vol. 31, Issue 1 (2014), Forthcoming
Number of pages: 58 Posted: 29 Sep 2013
Umut Konus, Scott Neslin and Peter C. Verhoef
University of Amsterdam - Department of Marketing, Dartmouth College - Tuck School of Business and University of Groningen - Department of Marketing & Marketing Research
Downloads 123 (584,619)

Abstract:

Loading...

multichannel, customer relationship management, Internet, catalog shopping, retailing, panel data analysis

2.

What Drives Patient Awareness and Engagement in Online Health Communities? Emotion, Topic, Appeal, or Linguistic Style: A Randomized Online Field Experiment in an Atrial Fibrillation Community

Number of pages: 16 Posted: 20 Sep 2024
Myrthe F. Kuipers, Umut Konus, Bianca J.J.M. Brundel and S. Ilker Birbil
University of Amsterdam - Department of Marketing, University of Amsterdam - Department of Marketing, University of Amsterdam - Amsterdam Cardiovascular Sciences and Erasmus University Rotterdam, Erasmus School of Economics, Econometric Institute
Downloads 121 (592,433)

Abstract:

Loading...

Online Health Communities, Atrial Fibrillation, Online Field Experiment, PROMs, PREMs, Health Communication, Health Marketing, Cardiovascular Disease, Social Media, Citizen Science, Patient Engagement, Patient Awareness