Chris Volinsky

AT&T - AT&T Laboratories

United States

SCHOLARLY PAPERS

1

DOWNLOADS

126

CITATIONS

0

Scholarly Papers (1)

1.

Can We Talk? The Impact of Willingness to Recommend on New to Market Service Brand Extension within a Social Network

Journal of Service Research, Forthcoming
Number of pages: 52 Posted: 15 Aug 2011
Koc University, Ipsos Loyalty, Vanderbilt University - Statistics, Ipsos Loyalty - North America, AT&T - AT&T Laboratories and AT&T - AT&T Laboratories
Downloads 109 (189,690)

Abstract:

Social Network, Word-of-Mouth, Service Adoption, Willingness to Recommend, Customer Satisfaction