Chris Volinsky

AT&T - AT&T Laboratories

United States

SCHOLARLY PAPERS

1

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134

SSRN CITATIONS

0

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0

Scholarly Papers (1)

1.

Can We Talk? The Impact of Willingness to Recommend on New to Market Service Brand Extension within a Social Network

Journal of Service Research, Forthcoming
Number of pages: 52 Posted: 15 Aug 2011
Koc University, Ipsos Loyalty, Vanderbilt University - Statistics, Ipsos Loyalty - North America, AT&T - AT&T Laboratories and AT&T - AT&T Laboratories
Downloads 134 (225,132)

Abstract:

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Social Network, Word-of-Mouth, Service Adoption, Willingness to Recommend, Customer Satisfaction