Zheng Fang

Sichuan University - Business School

China

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 15,203

SSRN RANKINGS

Top 15,203

in Total Papers Downloads

3,264

SSRN CITATIONS
Rank 9,365

SSRN RANKINGS

Top 9,365

in Total Papers Citations

70

CROSSREF CITATIONS

38

Scholarly Papers (13)

1.

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Marketing Science 35 (2), 2016, pp. 218-233, Fox School of Business Research Paper No. 15-040
Number of pages: 16 Posted: 21 May 2014 Last Revised: 20 Jun 2017
Emory University, Temple University, Sichuan University - Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,222 (16,603)
Citation 10

Abstract:

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mobile advertising, hyper-contextual targeting, crowdedness, field study, new technology

2.

Covariance Matrix Estimation Via Network Structure

Number of pages: 35 Posted: 20 Mar 2016
Peking University - Guanghua School of Management, Sichuan University - Business School, Peking University - Guanghua School of Management and University of California, Davis - Graduate School of Management
Downloads 287 (109,317)

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Adjacency Matrix; Bayesian Information Criterion; Covariance Estimation; Covariance Regression Network Model; High Dimensional Data

3.

Mobile Targeting

Management Science, Vol. 60, No. 7, pp. 1738-1756, June 2014
Number of pages: 38 Posted: 20 Oct 2013 Last Revised: 05 Dec 2014
Temple University, Emory University, Sichuan University - Business School and Fudan University - School of Management, Department of Information Management and Information Systems
Downloads 277 (113,515)
Citation 22

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mobile commerce; mobile targeting; randomized field experiment

4.

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of Marketing, Vol. 78 (November 2014), 120-142
Number of pages: 23 Posted: 01 Jul 2014 Last Revised: 30 Dec 2016
Emory University, Temple University, Sichuan University - Business School and Hanken School of Economics
Downloads 245 (128,928)
Citation 1

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Cause Marketing, Social Responsibility, Warm-Glow, Discounts, Field Experiment

5.

Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions

Information Systems Research, 26(3), 552-564. DOI: 10.1287/isre.2015.0586
Number of pages: 30 Posted: 21 Dec 2016 Last Revised: 03 Jan 2017
Sichuan University - Business School, Boston University - Department of Management Information Systems, Temple University and Fudan University
Downloads 239 (132,184)
Citation 4

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mobile computing; mobile promotion; location-based mobile promotion; advertising; dynamic impact; randomized field experiment

6.

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Journal of Marketing Research, 52 (October 2015), 726-735, Fox School of Business Research Paper No. 14-030
Number of pages: 10 Posted: 21 May 2014 Last Revised: 22 Nov 2017
Nathan M. Fong, Zheng Fang and Xueming Luo
Temple University - Department of Marketing and Supply Chain Management, Sichuan University - Business School and Temple University
Downloads 226 (139,595)
Citation 15

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Mobile commerce, Mobile targeting, Competitive targeting, Real-time targeting, Locational Targeting, Randomized field experiment

7.
Downloads 199 (157,528)
Citation 16

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 195 (160,484)

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competitive price discrimination, mobile marketing, targeting, field experiment, geo-conquesting, geo-fence

Competitive Price Targeting with Smartphone Coupons

NBER Working Paper No. w22067
Number of pages: 46 Posted: 14 Mar 2016
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 4 (670,916)
Citation 5

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8.

Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases

Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science, Forthcoming. , Fox School of Business Research Paper
Number of pages: 30 Posted: 13 Aug 2019
Xueming Luo, Siliang Tong, Zheng Fang and Zhe Qu
Temple University, Temple University, Sichuan University - Business School and Fudan University
Downloads 160 (192,152)
Citation 1

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artificial intelligence, chatbot, conversational commerce, new technology, disclosure

9.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 155 (196,372)
Citation 6

Abstract:

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self-signaling, discrete-choice games of incomplete information, behavioral economics, prosocial behavior, cause marketing

10.

Self-Signaling and Pro-Social Behavior: A Cause Marketing Experiment

Fox School of Business Research Paper No. 15-079
Number of pages: 42 Posted: 26 Jul 2015 Last Revised: 25 Jun 2017
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 137 (217,299)
Citation 4

Abstract:

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prosocial behavior, self-signaling, behavioral economics

11.

Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction: Evidence from Chinese Mobile Phone Markets

Zheng Fang, Xueming Luo, and Minhua Jiang (2012), “Quantifying the Dynamic Effects of Service Recovery on Customer satisfaction: Evidence from Chinese Mobile Phone Markets,” Journal Service Research, Forthcoming
Number of pages: 43 Posted: 03 May 2013
Zheng Fang, Xueming Luo and Minghua Jiang
Sichuan University - Business School, Temple University and Peking University
Downloads 73 (331,826)

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Marketing Dynamics, Customer Satisfaction, Service Recovery, VAR, Bayesian Estimation

12.

The Power of Non-Monetary Incentive: Experimental Evidence from P2P Lending in China

Number of pages: 67 Posted: 24 Jun 2019 Last Revised: 31 Oct 2019
Francesca Brusa, Xueming Luo and Zheng Fang
Temple University - Fox School of Business, Temple University and Sichuan University - Business School
Downloads 38 (446,163)

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Peer-to-Peer Lending, Incentives, Loan Payments, Reputational Concerns, China

13.

Self-Signaling and Prosocial Behavior: A Cause Marketing Mobile Field Experiment

NBER Working Paper No. w21475
Number of pages: 42 Posted: 25 Aug 2015
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 6 (627,711)

Abstract:

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