Zheng Fang

Sichuan University - Business School

China

SCHOLARLY PAPERS

12

DOWNLOADS
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3,003

CITATIONS
Rank 5,329

SSRN RANKINGS

Top 5,329

in Total Papers Citations

104

Scholarly Papers (12)

1.

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Marketing Science 35 (2), 2016, pp. 218-233, Fox School of Business Research Paper No. 15-040
Number of pages: 16 Posted: 21 May 2014 Last Revised: 20 Jun 2017
Emory University, Temple University, Sichuan University - Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,209 (16,013)
Citation 31

Abstract:

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mobile advertising, hyper-contextual targeting, crowdedness, field study, new technology

2.

Covariance Matrix Estimation Via Network Structure

Number of pages: 35 Posted: 20 Mar 2016
Peking University - Guanghua School of Management, Sichuan University - Business School, Peking University - Guanghua School of Management and University of California, Davis - Graduate School of Management
Downloads 273 (110,074)

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Adjacency Matrix; Bayesian Information Criterion; Covariance Estimation; Covariance Regression Network Model; High Dimensional Data

3.

Mobile Targeting

Management Science, Vol. 60, No. 7, pp. 1738-1756, June 2014
Number of pages: 38 Posted: 20 Oct 2013 Last Revised: 05 Dec 2014
Temple University, Emory University, Sichuan University - Business School and Fudan University - School of Management, Department of Information Management and Information Systems
Downloads 271 (110,847)
Citation 31

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mobile commerce; mobile targeting; randomized field experiment

4.

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of Marketing, Vol. 78 (November 2014), 120-142
Number of pages: 23 Posted: 01 Jul 2014 Last Revised: 30 Dec 2016
Emory University, Temple University, Sichuan University - Business School and Hanken School of Economics
Downloads 244 (123,579)
Citation 3

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Cause Marketing, Social Responsibility, Warm-Glow, Discounts, Field Experiment

5.

Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions

Information Systems Research, 26(3), 552-564. DOI: 10.1287/isre.2015.0586
Number of pages: 30 Posted: 21 Dec 2016 Last Revised: 03 Jan 2017
Sichuan University - Business School, Arizona State University (ASU) - Department of Information Systems, Temple University and Fudan University
Downloads 234 (128,979)
Citation 10

Abstract:

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mobile computing; mobile promotion; location-based mobile promotion; advertising; dynamic impact; randomized field experiment

6.

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Journal of Marketing Research, 52 (October 2015), 726-735, Fox School of Business Research Paper No. 14-030
Number of pages: 10 Posted: 21 May 2014 Last Revised: 22 Nov 2017
Nathan M. Fong, Zheng Fang and Xueming Luo
Temple University - Department of Marketing and Supply Chain Management, Sichuan University - Business School and Temple University
Downloads 216 (139,366)
Citation 31

Abstract:

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Mobile commerce, Mobile targeting, Competitive targeting, Real-time targeting, Locational Targeting, Randomized field experiment

7.
Downloads 188 (158,571)
Citation 3

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 185 (160,834)

Abstract:

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competitive price discrimination, mobile marketing, targeting, field experiment, geo-conquesting, geo-fence

Competitive Price Targeting with Smartphone Coupons

NBER Working Paper No. w22067
Number of pages: 46 Posted: 14 Mar 2016
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 3 (648,861)
Citation 11

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8.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 150 (192,930)
Citation 6

Abstract:

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self-signaling, discrete-choice games of incomplete information, behavioral economics, prosocial behavior, cause marketing

9.

Self-Signaling and Pro-Social Behavior: A Cause Marketing Experiment

Fox School of Business Research Paper No. 15-079
Number of pages: 42 Posted: 26 Jul 2015 Last Revised: 25 Jun 2017
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 133 (212,558)
Citation 4

Abstract:

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prosocial behavior, self-signaling, behavioral economics

10.

Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction: Evidence from Chinese Mobile Phone Markets

Zheng Fang, Xueming Luo, and Minhua Jiang (2012), “Quantifying the Dynamic Effects of Service Recovery on Customer satisfaction: Evidence from Chinese Mobile Phone Markets,” Journal Service Research, Forthcoming
Number of pages: 43 Posted: 03 May 2013
Zheng Fang, Xueming Luo and Minghua Jiang
Sichuan University - Business School, Temple University and Peking University
Downloads 73 (317,565)

Abstract:

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Marketing Dynamics, Customer Satisfaction, Service Recovery, VAR, Bayesian Estimation

11.

The Power of Non-Monetary Incentive: Experimental Evidence from P2P Lending in China

Number of pages: 50 Posted: 24 Jun 2019
Francesca Brusa, Xueming Luo and Zheng Fang
Temple University - Fox School of Business, Temple University and Sichuan University - Business School
Downloads 8 (605,362)

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Peer-to-Peer Lending, Incentives, Loan Payments, Reputational Concerns, China

12.

Self-Signaling and Prosocial Behavior: A Cause Marketing Mobile Field Experiment

NBER Working Paper No. w21475
Number of pages: 42 Posted: 25 Aug 2015
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 4 (612,143)
Citation 1

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