Zheng Fang

Sichuan University - Business School

China

SCHOLARLY PAPERS

17

DOWNLOADS
Rank 11,266

SSRN RANKINGS

Top 11,266

in Total Papers Downloads

7,905

SSRN CITATIONS
Rank 5,846

SSRN RANKINGS

Top 5,846

in Total Papers Citations

265

CROSSREF CITATIONS

37

Scholarly Papers (17)

1.

Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases

Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science, Forthcoming. , Fox School of Business Research Paper, Nanyang Business School Research Paper No. 20-33
Number of pages: 31 Posted: 13 Aug 2019 Last Revised: 22 Nov 2021
Xueming Luo, Siliang Tong, Zheng Fang and Zhe Qu
Temple University, Nanyang Business School, Nanyang Technological University, Sichuan University - Business School and Fudan University
Downloads 1,736 (18,930)

Abstract:

Loading...

artificial intelligence, chatbot, conversational commerce, new technology, disclosure

2.

When and How Artificial Intelligence Augments Employee Creativity

Forthcoming, Academy of Management Journal, USC Marshall School of Business Research Paper Sponsored by iORB
Number of pages: 67 Posted: 03 Apr 2023
University of Southern California - Marshall School of Business, Temple University, Sichuan University - Business School and Sichuan University - Business School
Downloads 1,413 (25,831)

Abstract:

Loading...

artificial intelligence, employee creativity, complementarity, substitution, field experiment, mixed methods

3.

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Marketing Science 35 (2), 2016, pp. 218-233, Fox School of Business Research Paper No. 15-040
Number of pages: 16 Posted: 21 May 2014 Last Revised: 20 Jun 2017
Emory University, Temple University, Sichuan University - Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,409 (25,949)
Citation 23

Abstract:

Loading...

mobile advertising, hyper-contextual targeting, crowdedness, field study, new technology

4.

Covariance Matrix Estimation Via Network Structure

Number of pages: 35 Posted: 20 Mar 2016
Peking University - Guanghua School of Management, Sichuan University - Business School, Peking University - Guanghua School of Management and University of California, Davis - Graduate School of Management
Downloads 429 (126,257)

Abstract:

Loading...

Adjacency Matrix; Bayesian Information Criterion; Covariance Estimation; Covariance Regression Network Model; High Dimensional Data

5.

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Journal of Marketing Research, 52 (October 2015), 726-735, Fox School of Business Research Paper No. 14-030
Number of pages: 10 Posted: 21 May 2014 Last Revised: 22 Nov 2017
Nathan M. Fong, Zheng Fang and Xueming Luo
Temple University - Department of Marketing and Supply Chain Management, Sichuan University - Business School and Temple University
Downloads 373 (148,031)
Citation 32

Abstract:

Loading...

Mobile commerce, Mobile targeting, Competitive targeting, Real-time targeting, Locational Targeting, Randomized field experiment

6.

Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions

Journal of Marketing, Forthcoming
Number of pages: 51 Posted: 21 Nov 2020
Xueming Luo, Marco Qin, Zheng Fang and Zhe Qu
Temple University, Fox School of Business, Temple University, Sichuan University - Business School and Fudan University
Downloads 371 (149,347)
Citation 26

Abstract:

Loading...

Artificial Intelligence, AI Coach, Salesforce Management, Sales Training, New Technology, Aversion, Information Overload

7.

Mobile Targeting

Management Science, Vol. 60, No. 7, pp. 1738-1756, June 2014
Number of pages: 38 Posted: 20 Oct 2013 Last Revised: 05 Dec 2014
Temple University, Emory University, Sichuan University - Business School and Fudan University - School of Management, Department of Information Management and Information Systems
Downloads 369 (149,836)
Citation 28

Abstract:

Loading...

mobile commerce; mobile targeting; randomized field experiment

8.

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of Marketing, Vol. 78 (November 2014), 120-142
Number of pages: 23 Posted: 01 Jul 2014 Last Revised: 30 Dec 2016
Emory University, Temple University, Sichuan University - Business School and Hanken School of Economics
Downloads 301 (186,444)
Citation 1

Abstract:

Loading...

Cause Marketing, Social Responsibility, Warm-Glow, Discounts, Field Experiment

9.
Downloads 288 (195,264)
Citation 40

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 239 (234,185)

Abstract:

Loading...

competitive price discrimination, mobile marketing, targeting, field experiment, geo-conquesting, geo-fence

Competitive Price Targeting with Smartphone Coupons

NBER Working Paper No. w22067
Number of pages: 46 Posted: 14 Mar 2016 Last Revised: 19 Apr 2023
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 49 (730,040)
Citation 31

Abstract:

Loading...

10.

Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions

Information Systems Research, 26(3), 552-564. DOI: 10.1287/isre.2015.0586
Number of pages: 30 Posted: 21 Dec 2016 Last Revised: 03 Jan 2017
Sichuan University - Business School, Boston University - Questrom School of Business, Temple University and Fudan University
Downloads 275 (204,689)
Citation 6

Abstract:

Loading...

mobile computing; mobile promotion; location-based mobile promotion; advertising; dynamic impact; randomized field experiment

11.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 12 Sep 2022
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 216 (258,968)
Citation 11

Abstract:

Loading...

self-signaling, discrete-choice games of incomplete information, behavioral economics, prosocial behavior, cause marketing

12.

The Power of Non-Monetary Incentive: Experimental Evidence from P2P Lending in China

Number of pages: 67 Posted: 24 Jun 2019 Last Revised: 31 Oct 2019
Francesca Brusa, Xueming Luo and Zheng Fang
Temple University - Fox School of Business, Temple University and Sichuan University - Business School
Downloads 197 (281,843)

Abstract:

Loading...

Peer-to-Peer Lending, Incentives, Loan Payments, Reputational Concerns, China

13.

Self-Signaling and Pro-Social Behavior: A Cause Marketing Experiment

Fox School of Business Research Paper No. 15-079
Number of pages: 42 Posted: 26 Jul 2015 Last Revised: 25 Jun 2017
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 194 (285,797)
Citation 5

Abstract:

Loading...

prosocial behavior, self-signaling, behavioral economics

14.

The Janus Face of Artificial Intelligence Feedback: Deployment Versus Disclosure Effects on Employee Performance

Tong et. al. 2021, "The Janus Face of Artificial Intelligence Feedback: Deployment Versus Disclosure Effects on Employee Performance ", Strategic Management Journal, Forthcoming, Fox School of Business Research Paper Forthcoming, Nanyang Business School Research Paper No. 21-40
Number of pages: 47 Posted: 08 Jul 2021 Last Revised: 22 Nov 2021
Siliang Tong, Nan Jia, Xueming Luo and Zheng Fang
Nanyang Business School, Nanyang Technological University, University of Southern California - Marshall School of Business, Temple University and Sichuan University - Business School
Downloads 153 (351,334)
Citation 14

Abstract:

Loading...

Artificial Intelligence, Employee Productivity, Employee Performance Feedback, Employee Perceptual Bias, Field Experiment, New Technology in Management

15.

Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction: Evidence from Chinese Mobile Phone Markets

Zheng Fang, Xueming Luo, and Minhua Jiang (2012), “Quantifying the Dynamic Effects of Service Recovery on Customer satisfaction: Evidence from Chinese Mobile Phone Markets,” Journal Service Research, Forthcoming
Number of pages: 43 Posted: 03 May 2013
Zheng Fang, Xueming Luo and Minghua Jiang
Sichuan University - Business School, Temple University and Peking University
Downloads 116 (435,447)

Abstract:

Loading...

Marketing Dynamics, Customer Satisfaction, Service Recovery, VAR, Bayesian Estimation

16.

Introducing Machine-Learning-Based Data Fusion Methods for Analyzing Multimodal Data: An Application of Measuring Trustworthiness of Microenterprises

Strategic Management Journal, Forthcoming, USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 87 Posted: 21 Mar 2024
Xueming Luo, Nan Jia, Erya Ouyang and Zheng Fang
Temple University, University of Southern California - Marshall School of Business, Temple University - Department of Management Information Systems and Sichuan University - Business School
Downloads 36 (804,098)

Abstract:

Loading...

Multimodal data, machine learning, video data, trustworthiness, social media entrepreneurs

17.

Self-Signaling and Prosocial Behavior: A Cause Marketing Mobile Field Experiment

NBER Working Paper No. w21475
Number of pages: 42 Posted: 25 Aug 2015 Last Revised: 06 Mar 2023
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 29 (860,980)

Abstract:

Loading...