Marcel Goic

University of Chile - Industrial Engineering

República 701, Santiago

Chile

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 49,775

SSRN RANKINGS

Top 49,775

in Total Papers Downloads

1,273

SSRN CITATIONS

3

CROSSREF CITATIONS

3

Scholarly Papers (9)

1.

The Social Divide of Social Distancing: Shelter-in-Place Behavior in Santiago during the COVID-19 Pandemic

Number of pages: 40 Posted: 14 Sep 2020 Last Revised: 05 Aug 2021
Stanford University, University of Chile - Industrial Engineering, University of Chile, University of Chile, Stanford Graduate School of Business, Stanford University, Empresa Nacional de Telecomunicaciones (ENTEL), University of Chile, Empresa Nacional de Telecomunicaciones (ENTEL) and Universidad de Chile - Civil Engineering Department
Downloads 433 (92,694)
Citation 6

Abstract:

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Lockdowns, Mobility, Pandemic, Socioeconomic Heterogeneity

2.

Investigating the Effectiveness of Triggered Email Marketing

Number of pages: 39 Posted: 19 Aug 2018 Last Revised: 30 Mar 2020
Marcel Goic, Andrea Rojas and Ignacio saavedra
University of Chile - Industrial Engineering, Independent and Carnegie Mellon University, School of Computer Science, Students
Downloads 304 (137,303)

Abstract:

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Direct Marketing, Event-Based Email, Triggered Emails, Multichannel Retailing, Personalization

3.

How Does the Value of Geolocation Information Vary Across the Purchase Funnel?

Number of pages: 37 Posted: 28 Jan 2019 Last Revised: 19 Jun 2019
Marcel Goic, Jose Guajardo and Liye Ma
University of Chile - Industrial Engineering, University of California, Berkeley and University of Maryland - Department of Marketing
Downloads 143 (274,389)

Abstract:

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mobile technology, geolocation, conversion funnel, retailing

4.

The Roles of Multiple Channels in Predicting Website Visits and Purchases

Number of pages: 50 Posted: 07 May 2020 Last Revised: 10 Aug 2021
Marcel Goic, Kinshuk Jerath and Kirthi Kalyanam
University of Chile - Industrial Engineering, Columbia University - Columbia Business School and Santa Clara University
Downloads 87 (386,858)

Abstract:

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Customer journey, path to purchase, multichannel marketing, probability models

5.

Optimizing Long-Term Production Plans in Underground and Open-Pit Copper Mines

Operations Research, 60(1): 4-17. January-February 2012.
Number of pages: 14 Posted: 11 Apr 2012
University of Chile - Engineering Department, University of Chile - Industrial Engineering, University of Chile - Industrial Engineering, University of Chile - Foundation for Technology Transfer, University of Chile - Foundation for Technology Transfer, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and University of California, Los Angeles - Anderson School of Management
Downloads 86 (389,637)
Citation 1

Abstract:

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industries, mining, metals, networks/graphs, multicommodity, linear programming, large-scale

6.

The Effect of House Ads on Multichannel Sales

Number of pages: 42 Posted: 19 Oct 2014 Last Revised: 27 Nov 2017
Marcel Goic, Rodolfo Alvarez and Ricardo Montoya
University of Chile - Industrial Engineering, University of Chile - Industrial Engineering and University of Chile - Industrial Engineering
Downloads 83 (397,826)
Citation 1

Abstract:

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house ads, online display advertising, VAR models, multichannel retailing

7.

COVID-19: Short-Term Forecast of ICU Beds in Times of Crisis

Number of pages: 35 Posted: 24 Sep 2020 Last Revised: 28 Sep 2020
University of Chile - Industrial Engineering, University of Chile - Industrial EngineeringTelefónica Global Solutions, Instituto Sistemas Complejos de Ingenieria (ISCI) and Universidad de Chile - Civil Engineering Department
Downloads 79 (409,345)
Citation 1

Abstract:

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COVID-19, Health Analytics, Demand Planning, Ensemble Methods

8.

Detecting Inefficiently Managed Categories in a Retail Store

Number of pages: 30 Posted: 19 Oct 2014
Marcel Goic, Máximo Bosch and Juan Castro
University of Chile - Industrial Engineering, University of Chile - Engineering Department and University of Chile - Engineering Department
Downloads 51 (509,057)

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Category Management, Retail Productivity, Data Envelopment Analysis

9.

A Multi-Armed Bandit Approach for House Ads Recommendations

Number of pages: 48 Posted: 13 May 2022
affiliation not provided to SSRN, affiliation not provided to SSRN and University of Chile - Industrial Engineering
Downloads 7 (844,597)

Abstract:

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Multi-Armed Bandits, House Ads, Personalization, Deep Learning