Marcel Goic

University of Chile - Industrial Engineering

República 701, Santiago

Chile

SCHOLARLY PAPERS

8

DOWNLOADS

901

SSRN CITATIONS

4

CROSSREF CITATIONS

2

Scholarly Papers (8)

1.

The Social Divide of Social Distancing: Shelter-in-Place Behavior in Santiago during the COVID-19 Pandemic

Number of pages: 37 Posted: 14 Sep 2020 Last Revised: 05 Apr 2021
Stanford University, University of Chile - Industrial Engineering, University of Chile, University of Chile, Stanford Graduate School of Business, Stanford University, Empresa Nacional de Telecomunicaciones (ENTEL), University of Chile, Empresa Nacional de Telecomunicaciones (ENTEL) and Universidad de Chile - Civil Engineering Department
Downloads 284 (131,095)
Citation 4

Abstract:

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Lockdowns, Mobility, Pandemic, Socioeconomic Heterogeneity

2.

Investigating the Effectiveness of Triggered Email Marketing

Number of pages: 39 Posted: 19 Aug 2018 Last Revised: 30 Mar 2020
Marcel Goic, Andrea Rojas and Ignacio saavedra
University of Chile - Industrial Engineering, Independent and Carnegie Mellon University, School of Computer Science, Students
Downloads 160 (224,305)
Citation 2

Abstract:

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Direct Marketing, Event-Based Email, Triggered Emails, Multichannel Retailing, Personalization

3.

How Does the Value of Geolocation Information Vary Across the Purchase Funnel?

Number of pages: 37 Posted: 28 Jan 2019 Last Revised: 19 Jun 2019
Marcel Goic, Jose Guajardo and Liye Ma
University of Chile - Industrial Engineering, University of California, Berkeley and University of Maryland - Department of Marketing
Downloads 120 (281,171)

Abstract:

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mobile technology, geolocation, conversion funnel, retailing

4.

Optimizing Long-Term Production Plans in Underground and Open-Pit Copper Mines

Operations Research, 60(1): 4-17. January-February 2012.
Number of pages: 14 Posted: 11 Apr 2012
University of Chile - Engineering Department, University of Chile - Industrial Engineering, University of Chile - Industrial Engineering, University of Chile - Foundation for Technology Transfer, University of Chile - Foundation for Technology Transfer, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and University of California, Los Angeles - Anderson School of Management
Downloads 85 (353,102)
Citation 1

Abstract:

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industries, mining, metals, networks/graphs, multicommodity, linear programming, large-scale

5.

The Effect of House Ads on Multichannel Sales

Number of pages: 42 Posted: 19 Oct 2014 Last Revised: 27 Nov 2017
Marcel Goic, Rodolfo Alvarez and Ricardo Montoya
University of Chile - Industrial Engineering, University of Chile - Industrial Engineering and University of Chile - Industrial Engineering
Downloads 80 (366,097)
Citation 1

Abstract:

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house ads, online display advertising, VAR models, multichannel retailing

6.

COVID-19: Short-Term Forecast of ICU Beds in Times of Crisis

Number of pages: 35 Posted: 24 Sep 2020 Last Revised: 28 Sep 2020
University of Chile - Industrial Engineering, University of Chile - Industrial Engineering, Instituto Sistemas Complejos de Ingenieria (ISCI) and Universidad de Chile - Civil Engineering Department
Downloads 69 (397,714)
Citation 1

Abstract:

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COVID-19, Health Analytics, Demand Planning, Ensemble Methods

7.

Investigating the Role of Multiple Channels in Predicting Website Browsing Patterns and Purchase

Number of pages: 47 Posted: 07 May 2020
Marcel Goic, Kinshuk Jerath and Kirthi Kalyanam
University of Chile - Industrial Engineering, Columbia University - Columbia Business School and Santa Clara University
Downloads 57 (437,907)

Abstract:

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Customer journey, path to purchase, multichannel marketing, probability models

8.

Detecting Inefficiently Managed Categories in a Retail Store

Number of pages: 30 Posted: 19 Oct 2014
Marcel Goic, Máximo Bosch and Juan Castro
University of Chile - Industrial Engineering, University of Chile - Engineering Department and University of Chile - Engineering Department
Downloads 46 (480,591)

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Category Management, Retail Productivity, Data Envelopment Analysis