Marcel Goic

University of Chile - Industrial Engineering

República 701, Santiago

Chile

SCHOLARLY PAPERS

5

DOWNLOADS

275

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

The Effect of House Ads on Multichannel Sales

Number of pages: 42 Posted: 19 Oct 2014 Last Revised: 27 Nov 2017
Marcel Goic, Rodolfo Alvarez and Ricardo Montoya
University of Chile - Industrial Engineering, University of Chile - Industrial Engineering and University of Chile - Industrial Engineering
Downloads 78 (309,670)

Abstract:

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house ads, online display advertising, VAR models, multichannel retailing

2.

Optimizing Long-Term Production Plans in Underground and Open-Pit Copper Mines

Operations Research, 60(1): 4-17. January-February 2012.
Number of pages: 14 Posted: 11 Apr 2012
University of Chile - Engineering Department, University of Chile - Industrial Engineering, affiliation not provided to SSRN, University of Chile - Foundation for Technology Transfer, University of Chile - Foundation for Technology Transfer, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and University of California, Los Angeles - Anderson School of Management
Downloads 78 (309,670)

Abstract:

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industries, mining, metals, networks/graphs, multicommodity, linear programming, large-scale

3.

How Does the Value of Geolocation Information Vary Across the Purchase Funnel?

Number of pages: 37 Posted: 28 Jan 2019 Last Revised: 19 Jun 2019
Marcel Goic, Jose Guajardo and Liye Ma
University of Chile - Industrial Engineering, University of California, Berkeley and University of Maryland - Department of Marketing
Downloads 45 (405,739)

Abstract:

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mobile technology, geolocation, conversion funnel, retailing

4.

Detecting Inefficiently Managed Categories in a Retail Store

Number of pages: 30 Posted: 19 Oct 2014
Marcel Goic, Máximo Bosch and Juan Castro
University of Chile - Industrial Engineering, University of Chile - Engineering Department and University of Chile - Engineering Department
Downloads 42 (416,908)

Abstract:

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Category Management, Retail Productivity, Data Envelopment Analysis

5.

Investigating the Effectiveness of Triggered Email Marketing

Number of pages: 49 Posted: 19 Aug 2018
Marcel Goic, Andrea Rojas and Ignacio saavedra
University of Chile - Industrial Engineering, Independent and Carnegie Mellon University, School of Computer Science, Students
Downloads 32 (458,083)

Abstract:

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Direct Marketing, Event-Based Email, Triggered Emails, Multichannel Retailing, Personalization