Marcel Goic

University of Chile - Industrial Engineering

República 701, Santiago

Chile

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 38,319

SSRN RANKINGS

Top 38,319

in Total Papers Downloads

2,507

SSRN CITATIONS

14

CROSSREF CITATIONS

2

Scholarly Papers (10)

1.

Investigating the Effectiveness of Triggered Email Marketing

Number of pages: 39 Posted: 19 Aug 2018 Last Revised: 30 Mar 2020
Marcel Goic, Andrea Rojas and Ignacio saavedra
University of Chile - Industrial Engineering, Independent and Carnegie Mellon University, School of Computer Science, Students
Downloads 858 (54,165)
Citation 2

Abstract:

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Direct Marketing, Event-Based Email, Triggered Emails, Multichannel Retailing, Personalization

2.

The Social Divide of Social Distancing: Shelter-in-Place Behavior in Santiago during the COVID-19 Pandemic

Number of pages: 40 Posted: 14 Sep 2020 Last Revised: 05 Aug 2021
Stanford University, University of Chile - Industrial Engineering, University of Chile, University of Chile, Stanford Graduate School of Business, Stanford University, Empresa Nacional de Telecomunicaciones (ENTEL), University of Chile, Empresa Nacional de Telecomunicaciones (ENTEL) and Universidad de Chile - Civil Engineering Department
Downloads 519 (103,436)
Citation 8

Abstract:

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Lockdowns, Mobility, Pandemic, Socioeconomic Heterogeneity

3.

A Multi-Armed Bandit Approach for House Ads Recommendations

Number of pages: 48 Posted: 13 May 2022
affiliation not provided to SSRN, affiliation not provided to SSRN and University of Chile - Industrial Engineering
Downloads 399 (141,040)
Citation 5

Abstract:

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Multi-Armed Bandits, House Ads, Personalization, Deep Learning

4.

The Roles of Multiple Channels in Predicting Website Visits and Purchases

Number of pages: 50 Posted: 07 May 2020 Last Revised: 10 Aug 2021
Marcel Goic, Kinshuk Jerath and Kirthi Kalyanam
University of Chile - Industrial Engineering, Columbia University - Columbia Business School, Marketing and Santa Clara University
Downloads 161 (347,549)

Abstract:

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Customer journey, path to purchase, multichannel marketing, probability models

5.

Long Lags and Large Returns: Experimental Evidence from Advertising to Businesses

Number of pages: 55 Posted: 05 Jul 2023 Last Revised: 12 Jun 2024
Michael Thomas, Marcel Goic and Kirthi Kalyanam
National University of Singapore, University of Chile - Industrial Engineering and Santa Clara University
Downloads 126 (420,311)

Abstract:

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Business-to-business, advertising, switchback experiments, high-involvement purchases, customer search, lagged responses, panel data

6.

Optimizing Long-Term Production Plans in Underground and Open-Pit Copper Mines

Operations Research, 60(1): 4-17. January-February 2012.
Number of pages: 14 Posted: 11 Apr 2012
University of Chile - Engineering Department, University of Chile - Industrial Engineering, University of Chile - Industrial Engineering, University of Chile - Foundation for Technology Transfer, University of Chile - Foundation for Technology Transfer, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and University of California, Los Angeles - Anderson School of Management
Downloads 115 (450,141)
Citation 1

Abstract:

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industries, mining, metals, networks/graphs, multicommodity, linear programming, large-scale

7.

The Effect of House Ads on Multichannel Sales

Number of pages: 42 Posted: 19 Oct 2014 Last Revised: 27 Nov 2017
Marcel Goic, Rodolfo Alvarez and Ricardo Montoya
University of Chile - Industrial Engineering, University of Chile - Industrial Engineering and University of Chile - Industrial Engineering
Downloads 107 (474,624)
Citation 2

Abstract:

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house ads, online display advertising, VAR models, multichannel retailing

8.

COVID-19: Short-Term Forecast of ICU Beds in Times of Crisis

Number of pages: 35 Posted: 24 Sep 2020 Last Revised: 28 Sep 2020
University of Chile - Industrial Engineering, University of Chile - Industrial EngineeringTelefónica Global Solutions, Instituto Sistemas Complejos de Ingenieria (ISCI) and Universidad de Chile - Civil Engineering Department
Downloads 104 (484,455)
Citation 1

Abstract:

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COVID-19, Health Analytics, Demand Planning, Ensemble Methods

9.

Detecting Inefficiently Managed Categories in a Retail Store

Number of pages: 30 Posted: 19 Oct 2014
Marcel Goic, Máximo Bosch and Juan Castro
University of Chile - Industrial Engineering, University of Chile - Engineering Department and University of Chile - Engineering Department
Downloads 73 (602,662)

Abstract:

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Category Management, Retail Productivity, Data Envelopment Analysis

10.

Using Meta-Learning in Automatic Demand Forecasts with a Large Number of Products

Number of pages: 22 Posted: 06 Oct 2022
Luis Gutierrez and Marcel Goic
University of Chile and University of Chile - Industrial Engineering
Downloads 45 (765,054)

Abstract:

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Forecasting, Meta-Learning, Time Series, Retailing.