Milica Milosavljevic Mormann

Southern Methodist University (SMU) - Marketing Department

United States

SCHOLARLY PAPERS

6

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Scholarly Papers (6)

1.

Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice

Journal of Consumer Psychology, Vol. 22, No. 1, 2012
Number of pages: 9 Posted: 05 Feb 2012 Last Revised: 05 Mar 2012
Milica Milosavljevic Mormann, Vidhya Navalpakkam, Christof Koch and Antonio Rangel
Southern Methodist University (SMU) - Marketing Department, Yahoo! - Yahoo! Research Labs, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 662 (36,066)

Abstract:

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Decision making, Reward, Visual saliency, Attention, Packaging, Consumer choice

2.

The Drift Diffusion Model Can Account for the Accuracy and Reaction Time of Value-Based Choices Under High and Low Time Pressure

Judgment and Decision Making, vol. 5, no. 6, October 2010, pp. 437-449
Number of pages: 13 Posted: 02 Aug 2011 Last Revised: 03 Apr 2016
Milica Milosavljevic Mormann, Jonathan Malmaud, Alexander Huth, Christof Koch and Antonio Rangel
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology, California Institute of Technology, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 622 (39,249)

Abstract:

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drift-diffusion model, value-based choice, response time, eye-tracking, consumer, mimimum RT

3.

In the Red: The Effects of Color on Investment Behavior

Swedish House of Finance Research Paper No. 17-16, SMU Cox School of Business Research Paper No. 18-4
Number of pages: 56 Posted: 27 Jun 2017 Last Revised: 30 Jul 2018
William J. Bazley, Henrik Cronqvist and Milica Milosavljevic Mormann
University of Miami, University of Miami - Department of Finance and Southern Methodist University (SMU) - Marketing Department
Downloads 561 (44,958)

Abstract:

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Color psychology, experimental finance, household finance.

4.

The Role of Salience in Choice under Risk: An Experimental Investigation

Number of pages: 60 Posted: 12 May 2016 Last Revised: 16 Nov 2018
Cary Frydman and Milica Milosavljevic Mormann
University of Southern California - Marshall School of Business and Southern Methodist University (SMU) - Marketing Department
Downloads 398 (68,708)

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Salience, Attention, Allais paradox, Perception, Decoy effect, Phantom Alternative, Decision-Making under Risk

5.

What the Eye Does Not Admire the Brain Does Not Desire: How Visual Properties of Product Packaging Affect Consumer Attention and Choice

Number of pages: 57 Posted: 30 Dec 2015 Last Revised: 17 Mar 2016
Milica Milosavljevic Mormann, R. Towal and Christof Koch
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology and California Institute of Technology - Division of Biology
Downloads 277 (103,712)

Abstract:

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Attention, Eye-tracking, Decision-Making, Neuroscience, Consumer

6.

Consumers Can Make Decisions in as Little as a Third of a Second

Judgment and Decision Making, Vol. 6, No. 6, pp. 520-530, 2011
Number of pages: 11 Posted: 05 Feb 2012
Milica Milosavljevic Mormann, Christof Koch and Antonio Rangel
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 216 (133,061)

Abstract:

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