Milica Mormann

Southern Methodist University (SMU) - Marketing Department

United States

  • Southern Methodist University (SMU) - Marketing Department

SCHOLARLY PAPERS

7

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Top 19,520

in Total Papers Downloads

5,430

TOTAL CITATIONS
Rank 25,486

SSRN RANKINGS

Top 25,486

in Total Papers Citations

67

Scholarly Papers (7)

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1.

Visual Finance: The Pervasive Effects of Red on Investor Behavior

Swedish House of Finance Research Paper No. 17-16, SMU Cox School of Business Research Paper No. 18-4, University of Miami Business School Research Paper No. 2992812
Number of pages: 65 Posted: 27 Jun 2017 Last Revised: 22 Feb 2021
William Bazley, Henrik Cronqvist and Milica Mormann
University of Kansas, Chapman University - The George L. Argyros College of Business and Economics and Southern Methodist University (SMU) - Marketing Department
Downloads 1,713 (21,972)
Citation 15

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Color psychology, experimental finance, household finance

2.

The Drift Diffusion Model Can Account for the Accuracy and Reaction Time of Value-Based Choices Under High and Low Time Pressure

Judgment and Decision Making, vol. 5, no. 6, October 2010, pp. 437-449
Number of pages: 13 Posted: 02 Aug 2011 Last Revised: 03 Apr 2016
Milica Mormann, Jonathan Malmaud, Alexander Huth, Christof Koch and Antonio Rangel
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology (Caltech), California Institute of Technology (Caltech), California Institute of Technology (Caltech) - Division of Biology and California Institute of Technology (Caltech)
Downloads 1,164 (38,942)
Citation 43

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drift-diffusion model, value-based choice, response time, eye-tracking, consumer, mimimum RT

3.

Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice

Journal of Consumer Psychology, Vol. 22, No. 1, 2012
Number of pages: 9 Posted: 05 Feb 2012 Last Revised: 05 Mar 2012
Milica Mormann, Vidhya Navalpakkam, Christof Koch and Antonio Rangel
Southern Methodist University (SMU) - Marketing Department, Yahoo! - Yahoo! Research Labs, California Institute of Technology (Caltech) - Division of Biology and California Institute of Technology (Caltech)
Downloads 930 (53,555)
Citation 8

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Decision making, Reward, Visual saliency, Attention, Packaging, Consumer choice

4.

What the Eye Does Not Admire the Brain Does Not Desire: How Visual Properties of Product Packaging Affect Consumer Attention and Choice

Number of pages: 57 Posted: 30 Dec 2015 Last Revised: 17 Mar 2016
Milica Mormann, R. Towal and Christof Koch
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology (Caltech) and California Institute of Technology (Caltech) - Division of Biology
Downloads 632 (89,183)

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Attention, Eye-tracking, Decision-Making, Neuroscience, Consumer

5.

Consumers Can Make Decisions in as Little as a Third of a Second

Judgment and Decision Making, Vol. 6, No. 6, pp. 520-530, 2011
Number of pages: 11 Posted: 05 Feb 2012
Milica Mormann, Christof Koch and Antonio Rangel
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology (Caltech) - Division of Biology and California Institute of Technology (Caltech)
Downloads 481 (125,219)
Citation 1

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6.

The Case for Corporate Climate Ratings: Nudging Financial Markets

Arizona State Law Journal, Vol. 53, pp. 1209-1282 (2022), Texas A&M University School of Law Legal Studies Research Paper No. 21-54, SMU Cox School of Business Research Paper No. 21-15
Number of pages: 75 Posted: 18 Nov 2021 Last Revised: 28 Apr 2022
Felix Mormann and Milica Mormann
Texas A&M University School of Law and Southern Methodist University (SMU) - Marketing Department
Downloads 382 (163,786)

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climate, climate change, global warming, carbon, capital markets, financial markets, nudge, choice architecture, divestment, shareholder activism, financial disclosure, climate risk, retail investment, investor, decision making

7.

Time to Pay Attention to Attention: Using Attention-Based Process Traces to Better Understand Consumer Decision-Making

Marketing Letters (2020) 31:381–392, SMU Cox School of Business Research Paper No. 20-07
Number of pages: 23 Posted: 05 Feb 2021
Milica Mormann, Tom Griffiths, Chris Janiszewski, J. Edward Russo, Anocha Aribarg, Nathaniel J. S. Ashby, Rajesh Bagchi, Sudeep Bhatia, Aleksandra Kovacheva, Martin Meissner and Kellen Mrkva
Southern Methodist University (SMU) - Marketing Department, Princeton University - Department of Computer Science, University of Florida - Warrington College of Business Administration, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan at Ann Arbor - Stephen M. Ross School of Business, Harrisburg University of Science and Technology, Pamplin College of Business, Virginia Tech, University of Pennsylvania, University at Albany (SUNY), University of Southern Denmark and Columbia University - Columbia Business School, Marketing
Downloads 128 (464,087)

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attention, consumer, choice, fixations, eye-tracking, process tracing