Milica Milosavljevic Mormann

Southern Methodist University (SMU) - Marketing Department

United States

SCHOLARLY PAPERS

5

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Rank 18,506

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Top 18,506

in Total Papers Downloads

2,825

SSRN CITATIONS
Rank 25,468

SSRN RANKINGS

Top 25,468

in Total Papers Citations

12

CROSSREF CITATIONS

20

Scholarly Papers (5)

1.

Visual Finance: The Pervasive Effects of Red on Investor Behavior

Swedish House of Finance Research Paper No. 17-16, SMU Cox School of Business Research Paper No. 18-4, University of Miami Business School Research Paper No. 2992812
Number of pages: 65 Posted: 27 Jun 2017 Last Revised: 27 Apr 2020
William J. Bazley, Henrik Cronqvist and Milica Milosavljevic Mormann
University of Kansas, University of Miami - Department of Finance and Southern Methodist University (SMU) - Marketing Department
Downloads 753 (35,476)
Citation 11

Abstract:

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Color psychology, experimental finance, household finance

2.

The Drift Diffusion Model Can Account for the Accuracy and Reaction Time of Value-Based Choices Under High and Low Time Pressure

Judgment and Decision Making, vol. 5, no. 6, October 2010, pp. 437-449
Number of pages: 13 Posted: 02 Aug 2011 Last Revised: 03 Apr 2016
Milica Milosavljevic Mormann, Jonathan Malmaud, Alexander Huth, Christof Koch and Antonio Rangel
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology, California Institute of Technology, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 752 (35,551)
Citation 26

Abstract:

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drift-diffusion model, value-based choice, response time, eye-tracking, consumer, mimimum RT

3.

Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice

Journal of Consumer Psychology, Vol. 22, No. 1, 2012
Number of pages: 9 Posted: 05 Feb 2012 Last Revised: 05 Mar 2012
Milica Milosavljevic Mormann, Vidhya Navalpakkam, Christof Koch and Antonio Rangel
Southern Methodist University (SMU) - Marketing Department, Yahoo! - Yahoo! Research Labs, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 725 (37,324)
Citation 4

Abstract:

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Decision making, Reward, Visual saliency, Attention, Packaging, Consumer choice

4.

What the Eye Does Not Admire the Brain Does Not Desire: How Visual Properties of Product Packaging Affect Consumer Attention and Choice

Number of pages: 57 Posted: 30 Dec 2015 Last Revised: 17 Mar 2016
Milica Milosavljevic Mormann, R. Towal and Christof Koch
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology and California Institute of Technology - Division of Biology
Downloads 349 (92,878)
Citation 1

Abstract:

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Attention, Eye-tracking, Decision-Making, Neuroscience, Consumer

5.

Consumers Can Make Decisions in as Little as a Third of a Second

Judgment and Decision Making, Vol. 6, No. 6, pp. 520-530, 2011
Number of pages: 11 Posted: 05 Feb 2012
Milica Milosavljevic Mormann, Christof Koch and Antonio Rangel
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 246 (135,116)
Citation 1

Abstract:

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