Milica Milosavljevic Mormann

Southern Methodist University (SMU) - Marketing Department

United States

SCHOLARLY PAPERS

6

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Top 18,560

in Total Papers Downloads

3,213

SSRN CITATIONS
Rank 23,359

SSRN RANKINGS

Top 23,359

in Total Papers Citations

17

CROSSREF CITATIONS

24

Scholarly Papers (6)

1.

Visual Finance: The Pervasive Effects of Red on Investor Behavior

Swedish House of Finance Research Paper No. 17-16, SMU Cox School of Business Research Paper No. 18-4, University of Miami Business School Research Paper No. 2992812
Number of pages: 65 Posted: 27 Jun 2017 Last Revised: 22 Feb 2021
William J. Bazley, Henrik Cronqvist and Milica Milosavljevic Mormann
University of Kansas, University of Miami - Department of Finance and Southern Methodist University (SMU) - Marketing Department
Downloads 938 (29,420)
Citation 15

Abstract:

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Color psychology, experimental finance, household finance

2.

The Drift Diffusion Model Can Account for the Accuracy and Reaction Time of Value-Based Choices Under High and Low Time Pressure

Judgment and Decision Making, vol. 5, no. 6, October 2010, pp. 437-449
Number of pages: 13 Posted: 02 Aug 2011 Last Revised: 03 Apr 2016
Milica Milosavljevic Mormann, Jonathan Malmaud, Alexander Huth, Christof Koch and Antonio Rangel
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology, California Institute of Technology, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 810 (36,073)
Citation 31

Abstract:

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drift-diffusion model, value-based choice, response time, eye-tracking, consumer, mimimum RT

3.

Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice

Journal of Consumer Psychology, Vol. 22, No. 1, 2012
Number of pages: 9 Posted: 05 Feb 2012 Last Revised: 05 Mar 2012
Milica Milosavljevic Mormann, Vidhya Navalpakkam, Christof Koch and Antonio Rangel
Southern Methodist University (SMU) - Marketing Department, Yahoo! - Yahoo! Research Labs, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 758 (39,521)
Citation 8

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Decision making, Reward, Visual saliency, Attention, Packaging, Consumer choice

4.

What the Eye Does Not Admire the Brain Does Not Desire: How Visual Properties of Product Packaging Affect Consumer Attention and Choice

Number of pages: 57 Posted: 30 Dec 2015 Last Revised: 17 Mar 2016
Milica Milosavljevic Mormann, R. Towal and Christof Koch
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology and California Institute of Technology - Division of Biology
Downloads 399 (88,747)

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Attention, Eye-tracking, Decision-Making, Neuroscience, Consumer

5.

Consumers Can Make Decisions in as Little as a Third of a Second

Judgment and Decision Making, Vol. 6, No. 6, pp. 520-530, 2011
Number of pages: 11 Posted: 05 Feb 2012
Milica Milosavljevic Mormann, Christof Koch and Antonio Rangel
Southern Methodist University (SMU) - Marketing Department, California Institute of Technology - Division of Biology and California Institute of Technology
Downloads 289 (126,812)
Citation 1

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6.

Time to Pay Attention to Attention: Using Attention-Based Process Traces to Better Understand Consumer Decision-Making

Marketing Letters (2020) 31:381–392, SMU Cox School of Business Research Paper No. 20-07
Number of pages: 23 Posted: 05 Feb 2021
Southern Methodist University (SMU) - Marketing Department, Princeton University, University of Florida - Warrington College of Business Administration, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan at Ann Arbor - Stephen M. Ross School of Business, Harrisburg University of Science and Technology, Pamplin College of Business, Virginia Tech, University of Pennsylvania, University at Albany (SUNY), University of Southern Denmark and Columbia Business School - Marketing
Downloads 19 (620,723)

Abstract:

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attention, consumer, choice, fixations, eye-tracking, process tracing