Yuliya Strizhakova

Rutgers, The State University of New Jersey - Rutgers University, Camden

Camden, NJ 08102

United States

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Scholarly Papers (1)

1.

Branding in a Global Marketplace: The Mediating Effects of Quality and Self-Identity Brand Signals

International Journal of Research in Marketing, Forthcoming
Posted: 22 May 2011
Yuliya Strizhakova, Robin A. Coulter and Linda Price
Rutgers, The State University of New Jersey - Rutgers University, Camden, University of Connecticut - Department of Marketing and affiliation not provided to SSRN

Abstract:

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