Robin A. Coulter

University of Connecticut - Department of Marketing

Storrs, CT 06269

United States

SCHOLARLY PAPERS

3

DOWNLOADS

473

SSRN CITATIONS

1

CROSSREF CITATIONS

2

Scholarly Papers (3)

1.

Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences

Journal of Consumer Psychology (2014), 24 (1), 87-95
Number of pages: 32 Posted: 25 Apr 2012 Last Revised: 21 Mar 2014
Ioannis Kareklas, Frederic F. Brunel and Robin A. Coulter
State University of New York at Albany, Boston University and University of Connecticut - Department of Marketing
Downloads 238 (131,425)
Citation 1

Abstract:

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implicit associations, automatic preferences, color preferences, racial preferences, advertising preferences, product preferences

2.

Keeping it All Without Being Buried Alive: Understanding Product Retention Tendency

Journal of Consumer Psychology 22 (2012) 224-236, Mays Business School Research Paper No. 2012-64
Number of pages: 15 Posted: 16 May 2012
Vanderbilt University - Marketing, Ohio State University (OSU) - Department of Marketing and Logistics, University of Connecticut - Department of Marketing and affiliation not provided to SSRN
Downloads 235 (133,112)

Abstract:

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Product retention, Product disposal, Compulsive hoarding, Waste avoidance, Product attachment

3.

Branding in a Global Marketplace: The Mediating Effects of Quality and Self-Identity Brand Signals

International Journal of Research in Marketing, Forthcoming
Posted: 22 May 2011
Yuliya Strizhakova, Robin A. Coulter and Linda Price
Rutgers, The State University of New Jersey - Rutgers University, Camden, University of Connecticut - Department of Marketing and affiliation not provided to SSRN

Abstract:

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