Guiyang Xiong

University of Georgia

Department of Marketing and Distribution

148 Brooks Hall, Terry College of Business

Athens, GA Athens 30602-6254

United States

SCHOLARLY PAPERS

5

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1,060

SSRN CITATIONS
Rank 46,792

SSRN RANKINGS

Top 46,792

in Total Papers Citations

4

CROSSREF CITATIONS

9

Scholarly Papers (5)

1.

Retargeting Ads for Shopping Cart Recovery: Evidence from Online Field Experiments

Number of pages: 42 Posted: 05 Oct 2016
Takeshi Moriguchi, Guiyang Xiong and Xueming Luo
Waseda University - Graduate School of Commerce, University of Georgia and Temple University
Downloads 610 (48,588)
Citation 4

Abstract:

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Targeting, Retargeting, E-commerce, Online ads, Purchase funnel, Shopping cart recovery

2.

Pre-Release Buzz Evolution Patterns and New Product Performance

Forthcoming in Marketing Science
Number of pages: 42 Posted: 27 Jan 2014 Last Revised: 22 Jun 2014
Guiyang Xiong and Sundar G. Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Downloads 240 (142,418)
Citation 1

Abstract:

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Pre-release buzz dynamics, evolution pattern, functional data analysis, forecasting, new product sales, and stock market value

3.

Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity

Journal of Marketing, Forthcoming
Number of pages: 50 Posted: 08 Jun 2011
Guiyang Xiong and Sundar G. Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Downloads 210 (161,641)
Citation 2

Abstract:

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B2B relationships, social capital, absorptive capacity, stochastic frontier estimation, IPO value, Marketing-Finance interface

4.

Effect of Complex Multimedia Advertising Campaigns: A New Automated Method for Big Data

Posted: 10 Nov 2016 Last Revised: 15 Jul 2017
Pengyuan Wang, Guiyang Xiong, Will Wei Sun and Jian Yang
University of Georgia, University of Georgia, University of Miami Herbert Business School and Yahoo!

Abstract:

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Multimedia advertising, online advertising, causal effect, segmentation, tree model, big data

5.

Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great

Journal of Marketing Research, Volume 50 (6), pp. 706-724, 2013
Posted: 27 Jan 2014 Last Revised: 01 Feb 2014
Guiyang Xiong and Sundar G. Bharadwaj
University of Georgia and University of Georgia--Terry School of Business

Abstract:

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advertising, marketing capability, abnormal stock returns, cash flows, investor attention