Nidhi Khanna

affiliation not provided to SSRN

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Scholarly Papers (1)

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Participation of Employees in Customer Relationship Marketing: A Case of Indian Banking Sector

Number of pages: 25 Posted: 26 May 2011 Last Revised: 08 Jun 2011
Guru Gobind Singh Indraprastha (GGSIP) University, Gian Jyoti Institute of Management & Technology and affiliation not provided to SSRN
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Abstract:

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Competitive environment, customer loyalty, information architecture