Rachel Talton

Synergy Marketing Strategy & Research, Inc.

3634 West Market Street

Suite 104

Fairlawn, OH 44333

United States

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Scholarly Papers (1)

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Trust Payoffs in Distrust Dominated Environments

First International Conference on Engaged Management Scholarship, 2011
Posted: 28 May 2011
Rachel Talton, Jagdip Singh and Nicholas Berente
Synergy Marketing Strategy & Research, Inc., Case Western Reserve University - Department of Marketing and Policy Studies and University of Georgia

Abstract:

Trust, Distrust, Institutional Theory, Consumer Loyalty