Jonathan Brewster

Case Western Reserve University

10900 Euclid Ave.

Cleveland, OH 44106

United States

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Scholarly Papers (1)

1.

Studying Technology Adoption Behaviors with Linear or Non-Linear PLS: Does it Make a Difference?

First International Conference on Engaged Management Scholarship, 2011
Number of pages: 27 Posted: 28 May 2011
Jonathan Brewster
Case Western Reserve University
Downloads 249 (83,756)

Abstract:

Partial least squares modeling, PLS, non-linear SEM