Rod Hook

affiliation not provided to SSRN

SCHOLARLY PAPERS

2

DOWNLOADS
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Top 43,540

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1,086

SSRN CITATIONS

7

CROSSREF CITATIONS

3

Scholarly Papers (2)

1.

Evaluating and Optimizing Online Advertising: Forget the Click, But There are Good Proxies

NYU Working Paper No. 2451/31637
Number of pages: 16 Posted: 27 Oct 2012
affiliation not provided to SSRN, affiliation not provided to SSRN, IBM Corporation - Thomas J. Watson Research Center and New York University
Downloads 733 (37,108)
Citation 1

Abstract:

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2.

Audience Selection for On-Line Brand Advertising: Privacy-Friendly Social Network Targeting

Number of pages: 9 Posted: 25 May 2011
New York University, affiliation not provided to SSRN, affiliation not provided to SSRN, New York University (NYU) - Department of Information, Operations, and Management Sciences and affiliation not provided to SSRN
Downloads 353 (92,468)
Citation 6

Abstract:

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on-line advertising, predictive modeling, social