Dan Zou

University of Chicago - Booth School of Business

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

  • University of Chicago - Booth School of Business

SCHOLARLY PAPERS

2

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865

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23

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Scholarly Papers (2)

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1.

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Stanford University Graduate School of Business Research Paper No. 3331
Number of pages: 44 Posted: 24 Nov 2014 Last Revised: 04 Mar 2017
Navdeep S. Sahni, Dan Zou and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 649 (65,957)
Citation 29

Abstract:

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2.

Intertemporal Pricing of New Products: Incentivizing Consumer Learning and Inertia

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-022
Number of pages: 43 Posted: 24 Oct 2014 Last Revised: 28 Aug 2016
Dan Zou
University of Chicago - Booth School of Business
Downloads 216 (225,555)
Citation 3

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