Dan Zou

University of Chicago - Booth School of Business

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

SCHOLARLY PAPERS

2

DOWNLOADS

686

CITATIONS

5

Scholarly Papers (2)

1.

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Stanford University Graduate School of Business Research Paper No. 3331
Number of pages: 44 Posted: 24 Nov 2014 Last Revised: 04 Mar 2017
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 514 (52,810)
Citation 13

Abstract:

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2.

Intertemporal Pricing of New Products: Incentivizing Consumer Learning and Inertia

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-022
Number of pages: 43 Posted: 24 Oct 2014 Last Revised: 28 Aug 2016
Dan Zou
University of Chicago - Booth School of Business
Downloads 172 (171,998)
Citation 1

Abstract:

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