Rajan Girdhar

affiliation not provided to SSRN

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Scholarly Papers (1)

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Marketing of Global Brands in Indian Markets

International Refereed Research Journal, Vol. 3, No. 3, pp. 78, July 2012
Number of pages: 8 Posted: 07 Oct 2012
Girish Taneja, Rajan Girdhar and Neeraj Gupta
DAV University, affiliation not provided to SSRN and affiliation not provided to SSRN
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Abstract:

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globalization, global brands, Indian market, international marketing